Associate Manager/ Manager- Product Marketing

About IDfy IDfy is an Integrated Identity Platform offering products and solutions for KYC, KYB, Background Verifications, Risk Assessment, and Digital Onboarding. We establish trust while delivering a frictionless experience for you, your employees, customers and partners. Only IDfy combines enterprise-grade technology with business understanding and has the widest breadth of offerings in the industry. With more than 12+ years of experience and 2 million verifications per day, we are pioneers in this industry. Our clients include HDFC Bank, Induslnd Bank, Zomato, Amazon, PhonePe, Paytm, HUL and many others. We have successfully raised $27M from Elev8 Venture Partners, KB Investments & Tenacity Ventures! We work fully onsite on all days of the week from our office in Andheri, Mumbai Job Responsibilities: Own the Product Campaigns – You'll plan, create, and execute product-related campaigns for different pods, from content creation to lead generation. Your campaigns will be aligned with our GTM (Go-To-Market) strategies, designed to maximize engagement and conversion rates. Analyze & Optimize – With a data-driven mindset, you'll continuously assess the performance of campaigns, tweaking and optimizing based on feedback and real-time results. Target the Right Audience – Define Ideal Customer Profiles (ICPs) and segment audiences to ensure your messaging cuts through the noise. Based on customer feedback and market insights, you'll adjust strategies to hit the sweet spot. Collaborate & Strategize – Work closely with pod leads to refine positioning strategies, making sure our product messaging speaks directly to the right audience. Your market research will guide actionable insights for refining our product strategies. Support Sales Teams – Manage sales enablement resources in HubSpot, ensuring the sales team has updated content to work with. Using your insights, you'll create ICP-specific content that helps sales teams win. Optimize Content & Distribution – You'll ensure all content is distributed effectively, nurturing leads through MoFu (middle-of-funnel) and BoFu (bottom-of-funnel) strategies. Maintain Clean Campaign Data – Organize and manage a healthy database of contacts and lists to make sure your campaigns target the right people at the right time. Track, Measure, Repeat – Monitor key metrics like lead generation, ICP targeting accuracy, and content distribution efficiency, always aiming to improve. You'll own the 20% increase in leads and 85% accuracy in ICP targeting.

IDfy is Asia's leading TrustStack, trusted by the best, with global expertise and enterprise-grade tech, we're solving trust challenges, making compliance easy, fraud detection smarter, and onboarding seamless. IDfy's three platforms- OnboardIQ, OneRisk, and Privy - come together to form one seamless solution enabling trust. OnboardIQ is an onboarding platform that accelerates growth with frictionless omni-channel onboarding, while mitigating fraud and improving quality of account. OneRisk is a fraud and risk management platform to mitigate financial, legal, and reputational risks and avoid losses with proactive fraud prevention. It covers individual risk, entity risk, and asset risk. Privy is a privacy and data governance platform to ensure DPDPA compliance through trust and privacy governance suite and avoid monetary and reputational loss.