Lead Digital Acquisition Manager

The role will lead digital acquistion of new customers through different channels for a product/ set of products Roles & Responsibilities: Collaborate with Business unit (BU) heads to drive customer acquisition across channels Own and deliver on business goals for respective product/s Manage a marketing budget, agency and vendor relationships Ownership for achieving campaign and business goals Optimize creative, messaging and acquisition landing pages & journeys to generate business results tied to KPIs Manages and tracks monthly budget and performance to ensure key performance indicator are efficiently met month over month Utilizes reporting to ensure key performance indicators are met week on week and month on month Stays abreast of industry trends to develop ongoing subject matter expertise in the digital acquisition/online media & marketing space