Product Marketing Professional - Software

The Product Marketing Professional - Software role involves working closely with the software engineering and product management teams to define the overall go-to-market strategy for software products. Key responsibilities include: - Developing and executing marketing plans to generate awareness, drive demand, and enable sales for software products - Conducting market and competitive research to identify key trends, customer pain points, and product positioning opportunities - Creating compelling product messaging, collateral, and content to support the sales and marketing efforts - Collaborating with the sales team to enable them to effectively sell and position the software products - Analyzing product performance and market feedback to inform future product enhancements and roadmap - Staying up-to-date with industry trends and best practices in software product marketing

IBM is a multinational technology and consulting company headquartered in Armonk, New York. It is one of the largest technology and consulting employers in the world, with over 345,000 employees serving clients in 175 countries.