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Go To Market - Product Manager

Salary

₹24 - 35 LPA

Min Experience

6 years

Location

BANGALORE, Karnataka, India

JobType

full-time

About the job

Info This job is sourced from a job board

About the role

We are looking for an Outbound Product Manager (ObPM) to shape the success of our Integration portfolio in the market. This role sits at the heart of go-to-market strategy, sales enablement, and customer adoption, working closely with Product Engineering, Marketing, Sales, and Ecosystem teams. As an ObPM, you'll translate product innovation into compelling stories, equip sellers and partners to win, and ensure our offerings stand out in a competitive market. You will act as both the voice of the market to the product team and the voice of the product to the market, helping us accelerate adoption and growth globally. Your role and responsibilities Go-to-Market Leadership Define GTM strategy for key offerings (Hybrid iPaaS, B2B/MFT, App Connect, etc.). Craft clear value propositions, positioning, and differentiated messaging. Partner with Marketing, Enablement, and Sales to build compelling campaigns and assets. Sales & Field Enablement Develop and maintain enablement kits (battlecards, conversation guides, win wires, prospecting decks, Seismic content). Drive adoption and usage of enablement across sales and partner teams. Support strategic deals with tailored positioning and insights. Growth & Adoption Shape product-led growth (PLG) motions: trials, freemium flows, instrumentation dashboards. Monitor adoption KPIs, conversion funnels, and trial-to-paid performance. Partner with Product, SRE, and Growth PMs on trial experience and customer journey improvements. Competitive & Market Intelligence Own competitive intelligence: battlecards, win/loss analysis, trend reports. Deliver market insights to influence roadmap and executive decision-making. Track emerging competitors, pricing models, and GTM strategies. Partner & Ecosystem Alignment Drive Business Partner enablement and joint GTM plays. Support partner pipeline creation and regional growth initiatives. Ensure consistency of messaging across partner, sales, and marketing channels.

About the company

IBM's greatest invention is the IBMer. We believe that through the application of intelligence, reason and science, we can improve business, society and the human condition, bringing the power of an open hybrid cloud and AI strategy to life for our clients and partners around the world. Restlessly reinventing since 1911, we are not only one of the largest corporate organizations in the world, we're also one of the biggest technology and consulting employers, with many of the Fortune 500 companies relying on the IBM Cloud to run their business.

Skills

product management
go-to-market strategy
sales enablement
customer adoption
product engineering
marketing
sales
ecosystem
competitive intelligence
market insights
partner enablement
growth initiatives
instrumentation
data-driven decision making