Go To Market - Product Manager

We are looking for an Outbound Product Manager (ObPM) to shape the success of our Integration portfolio in the market. This role sits at the heart of go-to-market strategy, sales enablement, and customer adoption, working closely with Product Engineering, Marketing, Sales, and Ecosystem teams. As an ObPM, you'll translate product innovation into compelling stories, equip sellers and partners to win, and ensure our offerings stand out in a competitive market. You will act as both the voice of the market to the product team and the voice of the product to the market, helping us accelerate adoption and growth globally. Your role and responsibilities Go-to-Market Leadership Define GTM strategy for key offerings (Hybrid iPaaS, B2B/MFT, App Connect, etc.). Craft clear value propositions, positioning, and differentiated messaging. Partner with Marketing, Enablement, and Sales to build compelling campaigns and assets. Sales & Field Enablement Develop and maintain enablement kits (battlecards, conversation guides, win wires, prospecting decks, Seismic content). Drive adoption and usage of enablement across sales and partner teams. Support strategic deals with tailored positioning and insights. Growth & Adoption Shape product-led growth (PLG) motions: trials, freemium flows, instrumentation dashboards. Monitor adoption KPIs, conversion funnels, and trial-to-paid performance. Partner with Product, SRE, and Growth PMs on trial experience and customer journey improvements. Competitive & Market Intelligence Own competitive intelligence: battlecards, win/loss analysis, trend reports. Deliver market insights to influence roadmap and executive decision-making. Track emerging competitors, pricing models, and GTM strategies. Partner & Ecosystem Alignment Drive Business Partner enablement and joint GTM plays. Support partner pipeline creation and regional growth initiatives. Ensure consistency of messaging across partner, sales, and marketing channels.

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