Global Ecosystem Marketing Manager- Data Platform

Under the leadership of the Director of Ecosystem Marketing, this role will be responsible for driving global marketing and demand generation programs for our ecosystem partners in the data platform space. This includes key partners such as Snowflake, Databricks, Elastic, MongoDB, and others. The role will be responsible for developing and executing core marketing campaigns, building partner co-marketing programs, and driving customer engagement and pipeline generation. As a marketing professional with proven experience in the data and analytics space, you will have a strong track record of delivering measurable results through multi-channel marketing programs. Responsibilities include: - Develop and manage marketing campaigns to drive pipeline and revenue for key ecosystem partners in the data platform space, including Snowflake, Databricks, Elastic, MongoDB, and others. - Collaborate closely with sales and partner teams to develop joint go-to-market plans and programs. - Deliver high-impact marketing content and assets (e.g. webinars, blogs, social media) to engage customers and generate pipeline. - Measure and report on the performance of marketing programs and activities, identify areas for improvement, and make data-driven recommendations. - Work closely with the broader Ecosystem Marketing team to share best practices and ensure consistency across the portfolio. Qualifications: - 5+ years of experience in marketing, with a focus on the data and analytics space. - Proven track record of driving marketing programs that generate pipeline and revenue. - Strong project management and campaign execution skills. - Excellent communication and collaboration skills, with the ability to work effectively with cross-functional teams. - Experience with marketing automation tools, CRM systems, and data analytics platforms. - Familiarity with the data and analytics ecosystem, including key players, technologies, and use cases.

IBM is a global technology and consulting company headquartered in Armonk, New York, with operations in over 170 countries. IBM provides a wide range of hardware, software, and services including cloud computing, artificial intelligence, quantum computing, blockchain, and enterprise information technology services.