About the role
Configure and set up marketing campaigns in various platforms, ensuring accurate implementation.
Collaborate with marketing teams to understand campaign objectives, requirements, and target audiences.
Utilize marketing automation tools to set up and deploy email campaigns, landing pages, and workflows.
Implement tracking parameters for campaign performance measurement and analysis.
Conduct quality assurance checks to ensure accurate campaign execution and troubleshoot issues.
Collaborate with cross-functional teams to integrate campaign setups with CRM and analytics systems.
Monitor and optimize campaign setup processes for efficiency and effectiveness.
Stay updated on platform updates and best practices for campaign setup.
Provide support and training to marketing teams on campaign setup tools and processes.
About the company
IBM's greatest invention is the IBMer. We believe that through the application of intelligence, reason and science, we can improve business, society and the human condition, bringing the power of an open hybrid cloud and AI strategy to life for our clients and partners around the world.
Restlessly reinventing since 1911, we are not only one of the largest corporate organizations in the world, we're also one of the biggest technology and consulting employers, with many of the Fortune 50 companies relying on the IBM Cloud to run their business.
At IBM, we pride ourselves on being an early adopter of artificial intelligence, quantum computing and blockchain. Now it's time for you to join us on our journey to being a responsible technology innovator and a force for good in the world.
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