About the Role
Our client is hiring a Head of Retention Marketing to own and transform customer retention across its multi-brand eCommerce portfolio. The role leads an existing team of three (two Email Marketing Strategists and one Email Graphic Designer) and is accountable for measurable retention revenue outcomes, including repeat purchase rate, customer lifetime value, and customer engagement. The position requires an AI-native approach to building a retention marketing operation, with strategy spanning email, SMS, and new channels across distinct brands. Compensation is described as exceptional and set at the level required to attract a world-class candidate; the work is 40 hours per week.
Key Responsibilities
- Own retention revenue strategy and execution across the portfolio, including repeat purchase, lifetime value, win-back, reactivation, and cross-sell/upsell programs
- Build and train AI systems and reusable brand knowledge bases to produce on-brand campaigns, calendars, customer research, and journey plans
- Develop AI workflows for segmentation, personalization, experimentation, reporting, and performance analysis
- Lead, develop, and hold accountable a team of two Email Marketing Strategists and one Email Graphic Designer
- Set creative and performance standards and review email campaigns across strategy, subject line, creative hierarchy, offer, and CTA
- Build distinct retention strategies for each brand while preserving its unique personality and voice
- Identify and prioritize retention channels beyond email and SMS, such as loyalty and referral programs, push notifications, predictive journeys, and VIP programs
- Audit existing retention operations, establish performance baselines, and deliver measurable improvements within 90 days
Qualifications
- Demonstrated record of personally leading retention marketing programs with measurable revenue, conversion, retention, or lifetime value results
- Strong understanding of consumer psychology and retention drivers beyond discounting
- Strong analytical fluency with revenue, conversion, CTR, segmentation, repeat purchase rate, CLV, and profitability, including incrementality
- Exceptional creative judgment in email design and copy
- Technical sophistication in ecommerce marketing platforms, flows, behavioral triggers, segmentation, deliverability, and automation architecture
- Proven experience leading and developing creative/marketing teams
Benefits & Perks
- Compensation at a premium level for exceptional talent
- Real ownership over retention strategy across multiple growing ecommerce brands
- Existing team of three to lead and develop
- AI-first environment with investment in AI, automation, and systems
- Opportunity to scale the department as the portfolio expands
Hiring Process
- Stage 1: Apply and submit the application form
- Stage 2: Attempt AI interview (15 min)
- Stage 3: Interview with Chief of Staff
- Stage 4: Interview with Founder and CEO
Required Skills
Email Marketing, Retention Marketing, SMS Marketing, Marketing Automation, Klaviyo, Shopify, AI Workflows, Brand Voice Training, Segmentation, Lifecycle Marketing, Team Leadership, Performance Analytics, Customer Lifetime Value, Personalization, Loyalty Programs
