About the role
The Content Programming Manager is an event and experiential marketer responsible for managing a team of individual subject matter experts to achieve HubSpot company objectives through live events. This role requires someone who excels both in strategic and creative work, and who is also able to effectively project manage and oversee their own and their direct reports' cross-functional projects.
Serving as the programming lead for HubSpot events including INBOUND, GROW, and other event properties, this role requires deep knowledge of content development and audience engagement strategies and a passion for events. The ideal candidate has a nuanced understanding of content curation for live events, recognizing this type of content is not binary, but instead a spectrum of experiences including 1:1 and 1:Many interactions with attendees, co-led experiences with internal HubSpot partners, and surprise and delight experiential moments, all with the goal of increasing retention and use of HubSpot products.
This role is responsible for their team's end-to-end execution of content programming for INBOUND, GROW and other events, which overall includes research and sourcing of speakers and content, speaker preparation and logistics, and data analysis post events to inform future strategy and innovation.
About the company
HubSpot is a leading CRM platform that provides software and support to help businesses grow better. INBOUND, HubSpot's flagship event, is a unique industry conference that has grown from 2,800 attendees in 2012 to over 12,000 in 2024. It unites and educates a diverse community of marketing, sales, and customer success leaders across B2B and B2C sectors, featuring world-class speakers like former President Barack Obama, Ryan Reynolds, Reese Witherspoon, Dr. Jane Goodall, and Andrew Huberman.
