About the role
The Communication Manager - Digital will be responsible for developing and executing social media strategies and digital content for HSBC India's external channels, driving engagement and building brand visibility. Key responsibilities include:- Planning and executing social media campaigns and content calendars across channels like LinkedIn, Twitter, Instagram etc- Developing and publishing high-quality digital content like blog posts, videos, infographics, etc- Tracking and analyzing social media performance metrics and providing insights- Collaborating with internal stakeholders to identify communication needs and create relevant content- Managing external creative agencies and content partners- Staying updated on digital marketing trends and best practices and incorporating them into work- Promoting HSBC India's employer brand through digital channels- Handling social media crisis communications and response management
About the company
HSBC Group is one of the largest banking and financial services organisations in the world. We serve more than 40 million customers through our global businesses: Wealth and Personal Banking, Commercial Banking, and Global Banking & Markets.
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