CRM Intern (6-month)

HoYoverse is committed to providing immersive virtual world experiences to players around the world. We have brought fans popular games including Genshin Impact, Honkai: Star Rail, Honkai Impact 3rd, Tears of Themis, and Zenless Zone Zero, as well as a wide range of entertainment content. Community is at the heart of everything we do. We are devoted to engaging fans and fostering an enthusiastic and inclusive global community that provides access and encouragement for people to share their passion for ACG (Animation, Comics, and Games) through their own creativity and skills. Pushing the boundaries of imagination, we consistently explore cutting-edge game development technologies, and have accumulated leading technical capabilities in cel shading, cloud gaming, and other fields. In the future, we will continue to expand our content production, technology research, and publishing duties through operations in offices in Singapore, Montreal, Los Angeles, Tokyo, Seoul, and other areas. Internship Overview: The role of this CRM Intern is to support and facilitate the smooth operation of the CRM team's efforts to deploy and analyse CRM campaigns, along with providing new ideas for CRM approaches to our global players. You'll work for international markets, including North America, Japan and Southeast Asia with content in over 13 languages. You will learn the basics of CRM and how to form dynamic content strategies for players of various profiles. You will work side-by-side with multiple stakeholders and understand the full flow of CRM campaign execution. What You Will Do: Assist with managing CRM campaigns across various channels, including email, SMS, WhatsApp, Facebook Messenger, etc. You will also be responsible for specific campaign requirements from different stakeholders, including Customer Service, Game Operations, etc. Support the CRM managers in campaign testing, monitoring and reporting; work with data team when case applies. Support the CRM team on additional ad-hoc duties as required, such as globalization support. What We Are Looking For: A background or strong interest in communications, digital marketing, or computer science. Proficiency in the use of Microsoft Excel and comfortable with computer languages such as HTML/VBA/Python, etc. Familiar with HoYoverse gaming products and knows how to think as players in different situations. Detail-oriented, fast learner, basic HTML knowledge will be preferred.

HoYoverse is committed to providing immersive virtual world experiences to players around the world. We have brought fans popular games including Genshin Impact, Honkai: Star Rail, Honkai Impact 3rd, Tears of Themis, and Zenless Zone Zero, as well as a wide range of entertainment content. Community is at the heart of everything we do. We are devoted to engaging fans and fostering an enthusiastic and inclusive global community that provides access and encouragement for people to share their passion for ACG (Animation, Comics, and Games) through their own creativity and skills. Pushing the boundaries of imagination, we consistently explore cutting-edge game development technologies, and have accumulated leading technical capabilities in cel shading, cloud gaming, and other fields. In the future, we will continue to expand our content production, technology research, and publishing duties through operations in offices in Singapore, Montreal, Los Angeles, Tokyo, Seoul, and other areas.