Digital Marketing Manager

The Digital Marketing Manager is responsible for leading a world class digital strategy to maximize ticket revenue, retail sales, and social media monetization. The heavy focus of this position will be centered around overseeing and managing all aspects of our digital marketing efforts, specifically email marketing and paid social media advertising. You would collaborate closely with cross-functional teams to ensure our digital presence aligns with overall business objectives, enhances brand visibility, and drives customer acquisition and engagement. The ideal candidate will have a proven track record of success in digital marketing, strong leadership skills, and the ability to think strategically while executing tactical initiatives. You should be data-driven, innovative, and able to adapt to the ever-evolving digital landscape. RESPONSIBILITIES include but are not limited to: Drive ticket sales and retail revenue for the organization through supervision of digital marketing/advertising including an email database, mobile app, multiple websites and social media platforms for the Houston Rockets and Toyota Center Work side-by-side with Social Media, Business Intelligence, and Marketing Operations teams to achieve the organization's branding and marketing goals Work closely with various internal departments including tickets, partnerships, arena operations, box office and retail Create and update reports on digital marketing efforts for senior management, various department heads, corporate partner sales and partner services teams Execute strategy for paid social media advertising: Strategic planning and budget maintenance Establish best practices for platforms including Meta, Google Ad Words, etc Nurturing - A/B content testing, performance monitoring Ownership of KPIs: ROI/conversions, engagement and audience tracking Oversee all digital communications to consumers, fans and attendees: Supervision of full-time Digital Communications Coordinator Write/edit/approve marketing copy for Rockets communications Proofread/approve final tests of all Rockets/Toyota Center campaigns Oversee email marketing Create weekly schedule for Rockets/Toyota Center email campaigns Work with BI team on automating new types of campaigns New customer nurturing campaigns Bounceback emails to ticket purchasers Oversee App Messaging - Create and assign schedule for app notifications Oversee Text Marketing – Create and assign schedule for SMS notifications Explore other efforts such as retargeting, shopping cart marketing Assist in activation and maintenance of digital promotions and ticketing: Collect and distribute all Rockets digital marketing assets Maintain promotional content on rockets.com and toyotacenter.com Launch tickets sales/packages on rockets.com and toyotacenter.com Stay abreast of emerging technology by attending various online calls and demos of potential future vendors for digital advancement Demonstrates our One Team philosophy of Passion, Accountability, Customer Focus, and Teamwork.