About the role
We are looking for a data-driven and growth-obsessed Associate Product Manager to join our product-led growth (PLG) team
In this role, you will be responsible for building self-serve discovery and conversion experiences that are intuitive, reduce friction, and enable Housecall Pro to become more efficient at both new customer acquisition and deepening product adoption
You will deliver measurable results through strategic ideation, experimentation, and rapid iteration
This requires exploring creative solutions to test your hypotheses, rapidly interpreting the outcomes of your experiments to decide next steps, and doing this repeatedly to drive growth in new customer acquisition and product adoption
Think. Help identify market opportunities and contribute to product vision and strategy
Conduct in-depth interviews, surveys, and market research
Analyze customer and business data
Draft and present strategy and product overview documents
Explore. Collaborate with key cross-functional stakeholders (e.g. Design, Analytics, Engineering, Product Marketing, Strategy, and Operations) to inform and validate compelling solutions to the problems/opportunities in your product area
Support stakeholders with sound design instincts and clear thinking
Co-create user flows that capture insightful data
Partner with business and go-to-market functions to refine product (e.g. positioning, pricing, risk management, and operational requirements)
Conduct user testing to validate solutions
Plan. Effectively plan how to go from idea to delivered product and communicate that plan to others
Create, update, and communicate roadmap
Plan day-to-day operations of the product team in an agile environment
Build. Drive the execution of building features and functionality and maintain momentum across stakeholder groups
Launch & Learn. Pull together everything needed to effectively launch, measure, learn, and iterate quickly to improve the product and its performance
Create measurement plans to monitor usage & performance, recognize irregularities, and perform root cause analysis to solve problems
Contribute to and support adoption plans
Rapidly develop post-launch product iterations
About the company
Housecall Pro offers an all-in-one business management app for home-services professionals operating HVAC, plumbing, electrical, and landscaping businesses.
The resurgent home services market is expected to be worth well over $1 trillion by 2030. With the vast majority of businesses in the space either small or medium sized, there's obvious value in backend software to take care of laborious but necessary admin in one place.
After five years as a Board Member, Michael Beaudoin became CEO in 2020 to help lead the company's expansion. Considering that Beaudoin previously spent 13 years at the helm of highly successful home contractor marketplace HomeAdvisor, this seemed to be a shrewd move.
Indeed, the decision has been validated by the company's 50% year over year growth since then, coupled with its major fundraising efforts and continued expansion within the US and Canada.