Head of Digital Marketing

*Melbourne based role - with flexibility to start remotely if needed*

About the Company

Born in 2021 with a simple cushion and a big dream, Hommey is revolutionising the homeware industry. We believe that creating an aspirational, top-quality brand doesn't have to break the bank. Our mission? To help you craft a personalised home that truly reflects who you are, without compromising on style or your budget.

At Hommey, we're more than just a homeware company - we're a family dedicated to making ethical, sustainable choices. From reducing waste in our production chain to ensuring high-standard working conditions, we're committed to doing better for our planet and our people.

About the Role

This is your chance to lead the digital charge for one of Australia's fastest-growing lifestyle brands. As Head of Digital Marketing, you’ll set and execute Hommey’s global digital strategy — from performance and retention marketing to eCommerce optimisation and customer lifecycle journeys.

You’ll lead with creativity and data, scale our digital presence across channels, and build experiences that convert and resonate. You’ll mentor a passionate team, collaborate cross-functionally, and ensure every touchpoint reflects Hommey’s distinct voice and bold ambition.

We're looking for a strategic thinker with a builder mindset — someone who can turn insights into action, campaigns into conversations, and clicks into loyal customers.

Responsibilities

• Own and evolve Hommey’s full-funnel digital marketing strategy across performance, CRM, and eCommerce
• Lead paid acquisition and retention programs across Meta, Google, TikTok, and Klaviyo
• Drive eCommerce growth with a focus on CRO, UX/UI, and regional expansion
• Translate insights into action through intuitive reporting and data-led experimentation
• Collaborate with creative, brand, and product teams to align on storytelling and execution
• Inspire and develop a high-performing in-house team while managing agency partners
• Champion new technologies and bold ideas that challenge the status quo
• Ensure a seamless, on-brand customer experience across all digital touchpoints
• About You8+ years in digital, performance, or growth marketing roles — ideally in D2C or lifestyle brands
• Proven track record scaling online businesses through both brand and performance
• Hands-on experience with Shopify, GA4, Klaviyo, Meta Suite, and CRO tools
• Analytical but creative — you get the numbers, but you also get the narrative
• A natural leader with strong EQ and a collaborative, results-focused style
• Thrive in fast-paced environments and love wearing multiple hats
• Excited by a brand with big goals and the freedom to try bold things

Why Join Hommey?

• At Hommey, we’re building more than a home and lifestyle brand — we’re creating a movement defined by comfort, quality, and personalisation
• We believe in what we do. Be part of an ambitious start-up team disrupting the homewares market
• A flexible work culture is at the heart of what we do. We believe in flexibility and surrounding ourselves with passionate individuals who value creativity and teamwork
• We offer Comfort Days: these are five days in addition to A/L accruals.
• We love our community and are customer-centric. We want to create products that make a difference in the lives of our customers

Still Reading?

If you’re still here, we get the feeling you’re our kind of person. But here’s the deal — research shows that 60% of women and underrepresented folks may have already decided to step away from applying. Even if you don’t tick every box, we’d love for you to say hello. We’re all about bringing different perspectives and experiences to the table, because that’s what will bring us closer to creating comfort for all.

If you're ready to be part of a team that's redefining homeware, one cushion at a time, we want to hear from you!

Join us in our mission to make homes more beautiful, comfortable, and uniquely personal.

Please note, due to the anticipated volume of applications, only shortlisted candidates will be contacted.