About the role
We're hiring an Local GMB SEO Specialist to manage Google Business Profile optimization and local SEO for home service companies. You'll use AI tools (Claude AI, AI Image editing) to create content 10x faster than traditional methods, delivering results efficiently while working remotely.
What You'll Do:
Google Business Profile Management:
- Optimize client GBP profiles to 100% completion
- Upload and manage 50-100 photos per client (mix of client + AI-generated images)
- Create weekly Google Posts using AI
- Manage Q&A sections with strategic questions and answers
- Add products and services and link to website
- Track GBP insights: profile views, direction requests, phone calls, website clicks
AI-Powered Content Creation:
- Write blog posts (600-1,300 words) using Claude AI
- Create service pages (1,200-1,500 words) in 10 minutes
- Develop location-specific pages
- Develop neighborhood-specific pages
- Develop service-specific pages
- Generate optimized meta descriptions and title tags
- Write seasonal content and emergency service content
Citation Building & NAP Consistency:
- Order 50-60 quality citations per client
- Ensure 100% NAP (Name, Address, Phone) consistency across all platforms
- Monitor and fix duplicate listings
- Track all citations in organized spreadsheets
- Update BBB, Chamber of Commerce, and industry directories
Technical SEO & Website Optimization:
- Implement LocalBusiness and Service schema markup
- Add internal linking structure
- Optimize pages for mobile and site speed
- Ensure H1/H2 tags are properly structured
- Create FAQ sections using schema
- Monitor Core Web Vitals
Reporting:
- Daily Slack updates on completed tasks
- Weekly metrics: rankings, reviews, GBP insights, citation progress
- Monthly comprehensive reports with ROI analysis
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