Digital Marketing Manager

The Digital Marketing Manager will develop, implement, and manage marketing campaigns promoting our company and its products or services. This role will enhance brand awareness within the digital space, drive website traffic, and acquire leads/customers. The ideal candidate will have a proven track record in digital marketing, experience working with US clients, and be highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform, and motivate. Key Responsibilities Strategy Development: Develop and implement comprehensive digital marketing strategies to increase brand awareness, drive traffic, and generate leads. Client Management: Manage relationships with US-based clients, ensuring their digital marketing needs are met and exceeded. Content Creation: Oversee the creation of engaging and relevant content for various digital platforms, including the company website, social media, and email marketing campaigns. SEO and SEM: Optimize website content and landing pages for search engine optimization (SEO) and manage pay-per-click (PPC) campaigns using Google AdWords, Bing Ads, and other platforms. Social Media Management: Manage and grow the company's social media presence across platforms such as Facebook, Twitter, LinkedIn, Instagram, and others. Analytics and Reporting: Monitor and analyze campaign performance metrics, provide regular reports, and make data-driven decisions to improve results. Budget Management: Manage the digital marketing budget, ensuring efficient allocation of resources and maximizing ROI. Assessment and Proposal Creation: Develop assessments and proposals for digital marketing strategies and initiatives. Collaboration: Work closely with the sales, product development, and customer service teams to ensure the alignment of marketing strategies with business objectives. Martech & Data Science: Identify and scale martech and predictive analytics capabilities which helps improve acquisition, retention and monetization capabilities.

Hikinex is a multi-channel integrated service provider designed to help companies scale fast and drive more profit. We leverage diverse resources to provide superior services at a fraction of the cost.