B2B Marketer

As a B2B Marketer, you will handle marketing efforts for brand awareness. As well as, lead generation, web site development and content curation/creation, and sales collateral.

Roles and Responsibilities

• Design content marketing strategies and set short-term goals.
• Online and offline marketing: hands-on experience with digital media, including SEM, display, social, email, and affiliate channels.
• Experience working with a sales team in both Sales Enablement and Account-Based Approach.
• Knowledge of Demand Generation tactics and Lead Conversion principles.
• Understanding of A/B and multivariate testing, user segmentation, and reporting processes.
• Ability to create value propositions that communicate clearly to targeted audiences.
• Extensive experience creating audience segments and developing marketing campaigns that deliver a targeted message and create affinity with brands.
• Accomplished at leveraging full value from marketing automation processes and tools.
  
  

Requirements

• Degree in Marketing or relevant field.
• 3+ years of hands-on marketing experience in a B2B role.
• Excellent understanding of B2B marketing.
• Demonstrated ability to manage the budgeting process and use of analytical skills.
• Proven track record in delivering marketing campaigns that drive sales growth.
• Ability to remotely create and manage marketing strategies.
• An understanding of agile marketing, to identify and focus on high-value projects and then continuously and incrementally improve the results over time.
• Excellent communication skills.
  
  

Skills:- Data Analytics, Data Science, Data management, Product Management, Customer Relationship Management (CRM), Marketing, Communication Skills, Teamwork, Marketing Strategy and Creative Writing