The ASM Role at Heine Brothers: Leading with Energy, Excellence, and Hospitality
As an ASM, you are the boots-on-the-ground leader, setting the tone for every shift. At any moment—especially during the wildest rush—you should be the most hospitable, level-headed, and solutions-oriented person in the room.
What ASMs Do Best:
✅ Lead the Floor: Guide and coach your team to deliver exceptional guest experiences through the 4Gs of Hospitality, sparkling store interiors & exteriors, and consistent quality in every drink and bite.
✅You’re the keeper of the sheets, making sure barista sheets, sidework checklists, and store logs are managed and completed with precision.
✅ Conduct daily Store Walks and weekly Preventative Maintenance to ensure the store is clean, efficient, and operating at its best.
✅ Place accurate and timely store orders each week to keep everything stocked and ready for action.
✅ Drive Change & Growth: Whether it’s an LTO rollout or a new product launch, you play a key role in smooth execution and team buy-in.
✅Conduct full inventory counts each period to ensure accuracy and cost control.
✅Fill out your ASM Weekly Checklist/Same Page Prep (This one‘s a game changer, y’all).
✅Be the Ultimate Communicator: The best ASMs are engaged, proactive, and vocal—they celebrate wins, provide real-time coaching, and foster an environment of teamwork and hospitality.
✅Commit to the Role: ASMs are required to work a minimum of 30 hours per week, during peak hours (including weekends), ensuring strong leadership presence and consistency on the floor.
How We Support You:
?REGULAR SAME PAGES: You’ll meet with your GM regularly to align on goals, get support, celebrate successes, and discuss opportunities for growth at your store and more.
❣️QUARTERLY ASM CONNECTIONS: Meet with ASMs company-wide on a quarterly basis to connect, learn from each other, form relationships, and have a lil fun while you’re at it.
✨QUARTERLY CONVERSATIONS: Designated space to give and receive feedback with your GM. Clear expectations & transparency for the win!