Marketing employee (m/f/d)

Your tasks: Implementation of operational marketing measures in line with the firm's business objectives and strategy in cooperation with the lawyers and internal stakeholders, including in the areas of marketing, business development, technology, digital, editorial, PR, internal communications and brand Planning and implementation of multi-channel marketing campaigns for the German practice groups as well as international initiatives (event marketing, email marketing, social media, website, etc.), taking into account the firm's strategy, brand guidelines and the firm's standards for marketing campaigns Marketing thought leadership content, digital products, webinars, events and more Writing and updating biographies for the website and conducting LinkedIn trainings, among others Managing website content in accordance with the firm's best practice standards and brand guidelines Reporting and data analysis to continuously evaluate and optimize the effectiveness of our marketing measures and campaign performance. You will measure KPIs and use tools such as Salesforce, Google Analytics, Eloqua, and LinkedIn Analytics to evaluate the data.