Website:
pabitradas.in
Job details:
Job Title: Healthcare Marketing Officer (Equity-Based)
Location: Remote / Hybrid (on-ground for pilots if needed)
Type: Equity-Only | Founding Team Role
About HiWox
HiWox is building a
9-Dimension Wellness & Healthcare Engine, designed to work across real-world environments such as:
- Gyms & fitness centers
- Corporates (B2B wellness)
- Home-care setups
- Specialized segments (geriatric, pregnancy, lifestyle disorders)
Our goal is to create
scalable, practical healthcare solutions by testing, validating, and refining models in real environments.
Role Overview
We are looking for a
Healthcare Marketing Officer who can
bridge healthcare understanding with real-world adoption.
This role is not just about promotion — it’s about:
➡️ Driving adoption of healthcare solutions
➡️ Building trust across different segments
➡️ Translating complex healthcare models into clear value
Key Responsibilities 1. Segment-Specific Marketing Strategy - Build targeted strategies for:
- Gyms → performance + recovery positioning
- Corporates → productivity + employee wellness
- Home-care → chronic + elderly care
- Special segments → pregnancy, lifestyle disorders
- Customize messaging based on use-case and audience
Into
- Pilot-Led Growth & Adoption
- Work closely with operations to:
- Launch and scale on-ground pilots
- Drive:
- User onboarding
- Engagement
- Retention
- Turn pilot execution into growth engines
- Healthcare Trust & Education
- Build trust-first marketing:
- Educational content
- Awareness campaigns
- Simplify:
- Healthcare concepts
- Wellness models
- Clear, relatable communication
- B2B & Partnership Marketing
- Work on:
- Corporate onboarding
- Gym partnerships
- Healthcare ecosystem collaborations
- Build value-driven pitches for partners
- Support deal closures through strong positioning
- Data-Driven Marketing & Feedback Loops
- Track:
- User behavior
- Engagement metrics
- Conversion rates
- Use insights to:
- Optimize campaigns
- Improve product-market fit
- Brand & Execution Showcase
- Showcase:
- Real-world impact
- User results
- Pilot case studies
- Build credibility through proof, not just messaging
Requirements - 1–5 years experience in:
- Healthcare marketing / wellness / growth / startup roles
- Strong understanding of:
- Healthcare communication & user psychology
- Ability to:
- Build trust and drive adoption
- Execute fast and iterate
- Comfortable working in:
Bonus (Good to Have) - Experience with:
- B2B healthcare / corporate wellness
- On-ground marketing & activations
- Exposure to:
- Preventive healthcare / lifestyle management
What You’ll Get - Equity ownership based on contribution
- Opportunity to grow into:
- Head of Growth / Healthcare Marketing Lead
- Direct exposure to:
- Real-world healthcare innovation
- Pilot-to-scale journey
- Business + product strategy
Who Should Apply - People who understand:
- Healthcare = trust + outcomes + adoption
- Those who can:
- Turn complex healthcare models into clear user value
- Individuals ready for:
- high ownership and fast execution
Important Note
- This is an equity-only role (no fixed salary initially)
- Compensation begins post revenue/funding stability
- Expect hands-on work, fast iteration, and high accountability
Skills: healthcare,healthcare marketing,campaigns
Click on Apply to know more.