Website:
drpatki.com
Job details:
Head of Patient Relations & Offline Marketing (Surgical Speciality)
đź“Ť Location Surat, Gujarat (On-site)
🎯 Core Target: Generate and maintain 100+ surgical OPD consultations/month through strategic offline channels.
Experience: 3-6 Years in Healthcare BD, Pharma Sales or Hospital Marketing.
Are you a strong network builder of doctors, and results-driven in community outreach?
We are a growing single-specialty General & Laparoscopic Surgical Hub in Surat and looking for a results-driven Head - Offline Marketing & Patient Relations to own offline patient acquisition strategy.
You won’t be managing brand awareness or digital ads. You will be owning building a strong B2B referral ecosystem, corporate empanelments and local community networks.
📋 What You’ll Do:
Build the Doctor Referral (B2B) Network. Identify, visit and build trusted relationships with General Practitioners (GPs) and family physicians across key regional corridors.
Communication Loop: Be the main point of contact between referring doctors and our clinical staff. Provide seamless post-operative updates and develop long-term goodwill.
Drive Corporate & TPA Partnerships: Drive healthcare empanelments with local corporates, commercial hubs & trade associations.
Conduct High Impact Community Outreach Development and execution of targeted health awareness camps strategic alliances with diagnostic centres and Continuing Medical Education (CME) seminars designed for local medical associations.
Conversion Optimization: Work closely with our internal front desk team to ensure successful conversion of camp leads and walk-ins into formal OPD consultations.
🎯 Key Metrics (KPIs):
You’ll find clear, growth-oriented milestones to track your success:
Total number of validated surgical OPD consultations created through offline activities (Target: 100+/month)
Sustained growth and retention of the active referring physician network.
Conversion rate of outreach programs into actual OPD Registrations.
🔑 The ideal candidate:
Background: 3-6 years of experience in hospital business development, healthcare marketing or pharmaceutical sales (Medical Representative background is highly valued).
Communication: Excellent relationship building skills, capable of talking confidently to senior medical professionals.
Local Expertise: Deep understanding of the geography, demographic clusters and medical networks in Surat and the surrounding areas.
Languages: Must be fluent in Gujarati & Hindi; professional English preferred.
Mindset: Self-starter, highly organized, motivated by numbers-driven monthly goals.
💼 What’s in it for you?
Attractive salary in the competitive line with the market.
A very lucrative incentive structure directly linked to achieving and exceeding the 100+ OPD milestone.
• Work closely with executive leadership in a fast-growth specialty surgical model.
đź“© How to Apply:
If you are ready to take full ownership of a region’s growth and want a high-reward role, let’s chat.
👉 Message me directly with your updated resume or comment below and we’ll get back to you!
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