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Head – BusinessDevelopment & Client Partnerships | Video & Content Production
Location: Central Suburbs
Role Overview
We are looking for a senior business leader to drive growth for our Video and Content Production vertical.
The role will have a 70% focus on new business development and a 30% focus on strategic client relationships and account growth.
The person will be responsible for building relationships with brands and marketing teams, identifying content and production opportunities, understanding briefs, developing solutions with internal teams and converting opportunities into long-term business.
This role requires someone who understands that video today goes beyond traditional production, spanning digital films, branded content, social-first video, creator-led content, content IPs and integrated content solutions.
Key Responsibilities
New Business Development – 70%
- Drive new business for the Video and Content Production vertical by building a strong and consistent pipeline of opportunities.
- Build relationships with brands, marketing teams, agencies and relevant business partners, while proactively identifying upcoming campaigns and content requirements.
- Lead client meetings, discovery conversations and briefing discussions to understand the business and communication objectives behind opportunities.
- Work closely with Creative, Strategy and Production teams to develop relevant solutions and lead proposals, presentations, commercial discussions and closures.
- Identify opportunities across video, branded content, social-first, creator-led and other content-led solutions, based on client needs.
- Build a sustainable pipeline focused on repeat and long-term business rather than only transactional project opportunities.
Client Partnerships & Account Growth – 30%
- Build and maintain senior-level relationships with key clients, extending engagement beyond individual projects.
- Understand client businesses, marketing calendars and upcoming content requirements to identify relevant opportunities for repeat business.
- Identify cross-sell, upsell and broader agency opportunities, including long-term production mandates and content partnerships.
- Partner with production and account teams to align client expectations and support commercially or strategically important client conversations.
- Develop existing relationships into deeper,long-term partnerships and identify opportunities for account growth.
Internal Collaboration
- Translate client conversations and requirements into clear internal briefs and actionable opportunities.
- Ensure recommendations are commercially viable while addressing the client's business and communication objectives.
- Bring relevant market insights and client feedback to internal teams and support leadership on pricing, positioning and packaging of the video business.
What We Are Looking For
- Strong experience in business development, partnerships, branded content, advertising, digital video or production.
- Strong understanding of how brands commission, evaluate and execute video and content requirements.
- Existing relationships with brand marketers, agencies and relevantdecision-makers.
- Proven ability to independently generate business and drive opportunities through to closure.
- Ability to understand creative and production conversations without necessarily being a production specialist.
- Strong presentation, commercial negotiation and stakeholder-management skills.
- Strong relationship-building skills with a consultative approach to business development.
- Ability to manage multiple pitches and opportunities in a dynamic,fast-moving agency environment.
Key Success Metrics
- Generate new video and content business revenue.
- Acquisition of high-quality clients and high-value business opportunities.
- Conversion of pitches and proposals.
- Growth of repeat business from existing clients.
- Secure long-term content partnerships and production mandates.
- Build a high quality and high volume of future opportunity pipeline.
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