Publicis Groupe
Website:
publicisgroupe.com
Job details:
Role Overview
We are seeking a seasoned Media Strategy Leader to drive transformative, insight-led growth for clients in an increasingly complex and data-driven media ecosystem. This role goes beyond traditional media strategy—requiring a consulting-first mindset, deep business acumen, and the ability to influence C-suite stakeholders.
You will act as a strategic advisor to clients, shaping business outcomes through integrated thinking across media, data, technology, and consumer insight. Internally, you will be a thought leader and capability builder, elevating the strategic product of Spark Foundry India.
Key Responsibilities
1. Strategic Leadership & Client Impact -
- Lead the development of end-to-end communication and growth strategies aligned to client business objectives
- Translate macro trends, category dynamics, and consumer behavior into actionable strategic frameworks
- Act as a trusted advisor to senior client stakeholders (CMOs, CEOs)
- Drive transformational mandates including brand repositioning, go-to-market strategy, and media modernization
2. Consulting-Led Problem Solving -
- Apply structured problem-solving approaches (hypothesis-driven, MECE frameworks) to solve complex business challenges
- Lead strategic interventions across:
- Market entry / expansion
- Portfolio & brand architecture
- Consumer segmentation & journey design
- Bring a McKinsey/BCG-style rigor to media and marketing strategy
3. Data, Insights & Innovation
- Champion data-driven decision making leveraging analytics, attribution, and consumer intelligence
- Integrate first-party data, martech, and AI-led insights into strategic planning
- Identify emerging opportunities across platforms, content ecosystems, and commerce
4. Integrated Media & Ecosystem Thinking
- Orchestrate full-funnel strategies across paid, owned, and earned channels
- Collaborate across investment, content, commerce, and tech teams to deliver holistic solutions
- Drive innovation in areas like retail media, connected TV, performance marketing, and digital transformation
5. Leadership & Capability Building
- Build and mentor a high-performing strategy team
- Institutionalize best practices, frameworks, and strategic tools
- Elevate the overall strategic product quality within the organization
- Play a key role in talent development and succession planning
6. Business Growth & Thought Leadership
- Partner with leadership on new business pitches and growth agendas
- Develop industry-leading POVs, whitepapers, and thought leadership
- Represent Spark Foundry in industry forums and client engagements
Candidate Profile
- 18+ years of experience across:Media agencies
- Management consulting (preferred)
- Digital / marketing transformation roles
- Proven track record of leading large-scale strategic mandates and client relationships
Click on Apply to know more.