DUA's Knowledge Potli
Website:
duaspotli.com
Job details:
Position: Strategic Marketing Head
Location: Kolkata
CTC: Up to ₹30 LPA (dependent on current pay, skill sets and industry norms)
Role Mandate
To lead and own the complete marketing portfolio for a growing Real Estate business, bringing structured, ROI-driven, digital-first marketing expertise from FMCG, D2C, Consumer Durable, or high-growth consumer industries.
This is a strategic yet hands-on leadership role with full responsibility for brand, performance marketing, campaign investments, and revenue-aligned growth.
Key Expectations
- Full marketing portfolio ownership across multiple projects
- Develop and execute integrated marketing strategy aligned to sales targets
- Lead GTM planning and large-scale project launches
- Drive high-investment, multi-layered campaigns (Digital + Brand + Channel + On-ground)
- Strong hands-on command over:
- Google Ads, Meta Ads, LinkedIn Ads
- Performance marketing & lead generation
- Google Analytics, ROI tracking & funnel optimization
- Manage and optimize significant marketing budgets
- Run multiple campaigns simultaneously with clear ROI accountability
- Lead and scale a marketing team
- Work closely with Sales & Leadership for revenue alignment
Ideal Candidate Profile
- 15+ years of marketing experience
- Currently in a senior leadership role (Marketing Head / Portfolio Director / Growth Head) for atleast 5+ years.
- Strong background in:
- FMCG
- D2C / E-commerce
- Consumer Durables
- Fintech / NBFC (Retail)
- EdTech / Automobile / Telecom
- Proven experience in handling large campaign spends
- Strong investment allocation & data-driven decision-making mindset
- Experience managing teams and external agencies
- Excellent English communication & presentation skills
- IT / Engineering degree is mandatory
What We Are Looking For
A performance-driven marketing leader who combines:
- FMCG-level strategic discipline
- D2C-level digital sharpness
- Investment mindset
- Multi-campaign execution capability
- Strong team leadership
Not suitable: Pure B2B, low-digital exposure, or traditional marketing-only profiles.
Click on Apply to know more.