AHZ India
Website:
ahzassociates.com
Job details:
AHZ – UK University Representative
Location: Kerala, India
Department: Marketing & Digital Transformation
Reports To: Chief Executive Officer (CEO) / Head of Marketing
Employment Type: Full-Time
Position Summary
AHZ is one of the world's leading UK university representatives, operating across multiple countries and supporting thousands of international students each year. As part of our global digital transformation strategy, we are seeking an experienced Head of SEO to lead our organic growth, technical SEO, website optimisation, and AI-driven search strategy.
This is a senior leadership position responsible for developing and executing AHZ's global SEO roadmap while driving sustainable organic growth across multiple international markets. The successful candidate will combine strategic leadership with deep technical expertise to improve search visibility, user experience, website performance, lead generation, and student recruitment outcomes.
Working closely with marketing, web development, content, CRM, partnerships, and country teams, the Head of SEO will ensure that AHZ remains at the forefront of digital innovation and search engine best practices.
Key ResponsibilitiesStrategic SEO Leadership
- Develop and execute AHZ's global SEO strategy aligned with business growth and student recruitment objectives.
- Lead enterprise-level SEO initiatives across all AHZ websites and digital assets.
- Create country-specific SEO strategies for India, the UK, Pakistan, Bangladesh, Nepal, Africa, the Middle East, and other priority markets.
- Identify new organic growth opportunities through market research, competitor analysis, and search trend analysis.
- Establish SEO governance, standards, and best practices across the organisation.
- Build scalable SEO roadmaps that support long-term business growth.
Technical SEO & Website Optimisation
- Lead comprehensive technical SEO audits and implement corrective actions.
- Optimise website architecture, internal linking, crawlability, and indexation.
- Improve Core Web Vitals, Page Experience, and overall website performance.
- Implement structured data (Schema.org), XML sitemaps, robots.txt, canonical tags, and redirect strategies.
- Resolve duplicate content, crawl errors, broken links, and indexing issues.
- Support website migrations while preserving organic rankings and traffic.
- Work closely with developers to ensure SEO best practices are embedded into every website enhancement.
International & Local SEO
- Develop multilingual and multi-country SEO strategies.
- Implement hreflang architecture and geo-targeting.
- Create high-performing regional landing pages.
- Strengthen local SEO for AHZ offices across multiple countries.
- Improve international search visibility and market-specific performance.
AI Search & Emerging Technologies
- Optimise websites and content for AI-powered search experiences.
- Develop strategies for Google AI Overviews, generative search, and semantic search.
- Enhance visibility across emerging AI platforms, including ChatGPT, Gemini, Perplexity, and similar technologies.
- Monitor evolving search algorithms and emerging SEO technologies to maintain AHZ's competitive advantage.
Content Strategy & Optimisation
- Lead keyword research, search intent analysis, and content planning.
- Develop topic clusters and content hubs aligned with student recruitment journeys.
- Collaborate with content teams to produce high-quality, SEO-optimised content.
- Optimise existing pages to improve rankings, engagement, and conversions.
- Strengthen E-E-A-T (Experience, Expertise, Authoritativeness, and Trustworthiness) across all AHZ digital platforms.
Digital Analytics & Performance
- Monitor SEO performance using Google Analytics 4, Google Search Console, Looker Studio, and other industry-leading tools.
- Build executive dashboards and performance reports.
- Analyse traffic, rankings, conversions, and user behaviour to identify optimisation opportunities.
- Present strategic recommendations to senior management based on data-driven insights.
Authority Building & Link Acquisition
- Develop ethical, high-quality link-building campaigns.
- Strengthen AHZ's online authority through partnerships, digital PR, and educational outreach.
- Monitor backlink profiles and maintain a healthy domain authority.
- Identify and remove harmful or low-quality backlinks where necessary.
Leadership & Cross-Functional Collaboration
The Head of SEO will work closely with:
- Marketing & Brand Team
- Web Development Team
- Content & Creative Team
- CRM & Automation Team
- University Partnerships Team
- Country Managers
- Admissions & Student Recruitment Teams
- Paid Media & Digital Advertising Team
to ensure SEO is fully integrated into AHZ's global digital marketing strategy.
The successful candidate will also mentor and develop SEO specialists, digital executives, and content professionals while fostering a culture of innovation, collaboration, and continuous improvement.
Essential Qualifications
- Bachelor's degree in Computer Science, Information Technology, Digital Marketing, Software Engineering, or a related discipline.
- Professional certifications in SEO, Google Analytics, Google Ads, Digital Marketing, or related disciplines are highly desirable.
- Minimum 7–10 years' experience in SEO and digital marketing.
- At least 3 years in a senior SEO leadership or management position.
- Proven experience managing enterprise or large-scale websites.
- Experience within international education, higher education, EdTech, or student recruitment is highly desirable.
Essential Technical Skills
The successful candidate should demonstrate strong expertise in:
- Enterprise SEO
- Technical SEO
- International SEO
- Local SEO
- AI Search Optimisation
- WordPress and CMS platforms
- HTML, CSS, and JavaScript fundamentals
- Basic PHP knowledge
- Website architecture and information hierarchy
- Schema Markup
- Core Web Vitals optimisation
- Google Analytics 4
- Google Search Console
- Google Tag Manager
- Looker Studio
- Screaming Frog
- Ahrefs
- SEMrush
- Moz
- Sitebulb
- Cloudflare and CDN optimisation
- XML Sitemap management
- Robots.txt optimisation
- Canonicalisation
- Log file analysis
- Website migration
- Crawl optimisation
- Mobile-first optimisation
- Conversion Rate Optimisation (CRO)
- Prompt engineering and AI-assisted SEO workflows
Desirable Experience
Experience in one or more of the following areas would be advantageous:
- UK higher education sector
- International student recruitment
- University or education websites
- Multi-country SEO campaigns
- Large-scale WordPress implementations
- CRM platforms (HubSpot or equivalent)
- Marketing automation
- API integrations
- Digital transformation projects
- AI-assisted content optimisation
Core Competencies
- Strategic Leadership
- Commercial Awareness
- Innovation & Digital Transformation
- Technical Excellence
- Analytical & Data-Driven Decision Making
- Project & Stakeholder Management
- Team Leadership & Coaching
- Communication & Presentation Skills
- Problem Solving
- Attention to Detail
- Adaptability & Continuous Learning
Key Performance Indicators (KPIs)
Success in this role will be measured through:
- Organic traffic growth
- Non-branded keyword rankings
- Qualified student enquiries
- Organic application and enrolment growth
- Lead conversion rate
- Search visibility improvements
- AI search visibility
- Domain Authority growth
- Technical SEO health score
- Core Web Vitals performance
- Website speed improvements
- Indexed page growth
- International search performance
- Local SEO visibility
- Website uptime and technical performance
Why Join AHZ?
AHZ is recognised globally as one of the leading UK university representatives, with operations across multiple countries and a strong reputation for excellence in international student recruitment. Joining AHZ offers the opportunity to lead a high-impact global SEO function, influence digital strategy at an executive level, work with cutting-edge AI search technologies, and contribute directly to the continued international growth of one of the most respected education organisations in the sector.
Click on Apply to know more.