Website:
workforcenexusrecruitment.com
Job details:
Hiring: Head of Performance Marketing | D2C / E-commerce (Apparel)
Location: Noida (On-site)
Experience: 5+ Years
Salary: Up to ₹20 LPA
Notice Period: Immediate to 20 Days Preferred
Work Mode: Full-time
Work days: 5 days in office (Saturday Work from home)
About The Role
We are hiring a
Head of Performance Marketing / Growth Marketing Leader for a fast-scaling
D2C e-commerce brand in the apparel/fashion space. This role is ideal for professionals with strong expertise in
paid media, digital marketing, and performance-driven growth strategies, who can drive
customer acquisition, revenue growth, and ROI optimization.
Key Responsibilities
🔹 Performance Marketing & Paid Media
- Lead and scale performance marketing campaigns across Meta Ads (Facebook, Instagram) and Google Ads (Search, Display, Shopping, Performance Max)
- Own end-to-end paid media strategy, campaign execution, and optimization
- Drive customer acquisition, lead generation, and revenue growth
🔹 Campaign Optimization & Analytics
- Monitor and optimize key KPIs: ROAS, CAC, CPA, CTR, CPC, Conversion Rate
- Use tools like Google Analytics (GA4), Microsoft Clarity, GTM, attribution tools for performance tracking
- Build dashboards and generate data-driven insights & reports
🔹 Budget & Growth Management
- Manage and optimize high-budget ad spends across channels
- Ensure efficient budget allocation, bid strategy, and ROI maximization
- Scale campaigns while maintaining profitability and efficiency
🔹 CRO & A/B Testing
- Execute A/B testing on ad creatives, landing pages, and funnels
- Optimize conversion rate (CRO), user journey, and funnel performance
🔹 Market & Competitor Analysis
- Conduct competitor research, trend analysis, and audience insights
- Identify new growth opportunities across paid channels and digital platforms
Required Skills & Qualifications - 5+ years of hands-on experience in Performance Marketing / Digital Marketing / Growth Marketing
- Strong expertise in:
- Meta Ads (Facebook Ads, Instagram Ads)
- Google Ads (Search, Display, Shopping, Performance Max, YouTube Ads)
- Proven experience in D2C / E-commerce / Apparel / Fashion brands (highly preferred)
- Strong knowledge of PPC, SEM, Paid Media Buying, Campaign Optimization
- Experience with Google Analytics (GA4), GTM, Looker Studio, Clarity
- Demonstrated success in scaling campaigns, improving ROAS, and reducing CAC
- Strong analytical, problem-solving, and decision-making skills
- Google Ads & Meta Certifications preferred
Why Join?
- Lead high-impact growth and performance marketing initiatives
- Work with a fast-growing D2C fashion/e-commerce brand
- High ownership role with direct impact on revenue and business growth
- Opportunity to work in a data-driven, performance-focused environment
Apply Now
If you are passionate about
scaling brands through performance marketing and data-driven growth, we’d love to connect!
Skills: drive,apparel,e-commerce,performance marketing,d2c,campaigns,commerce
Click on Apply to know more.