AppVersal
Website:
appversal.com
Job details:
We’re looking for a marketing leader who understands the mobile app industry and can drive user acquisition, lead generation, and revenue across our apps and SaaS products. You should have strong hands-on experience with Google Ads, Meta Ads, and LinkedIn Ads, along with a proven track record of managing advertising budgets of ₹50 lakh and above.
Responsibilities
- Lead marketing strategy and execution across our apps and SaaS products, aligning campaigns with growth and revenue goals.
- Plan, launch, and optimize Google Ads and Meta Ads campaigns for app installs, in-app actions, and subscriptions.
- Manage LinkedIn Ads campaigns for B2B lead generation, targeting relevant decision-makers and driving qualified leads for our sales team.
- Own advertising budgets, allocate spend across products and channels, and scale campaigns based on performance.
- Track and improve cost per install, customer acquisition cost, cost per qualified lead, conversion rates, and return on ad spend.
- Work closely with designers and content teams to test creatives, messaging, audiences, and landing pages.
- Collaborate with product, development, and sales teams to improve tracking, conversions, and revenue.
- Manage the marketing team, external agencies, and vendors, with clear targets and regular performance reviews.
- Monitor competitors and identify new opportunities across the global app market.
Qualifications
- 3+ years of digital marketing experience, with demonstrated success in mobile app marketing and performance marketing.
- Strong hands-on expertise in Google Ads, including App campaigns, Meta Ads, and LinkedIn Ads.
- Proven experience managing advertising budgets of ₹50 lakh or more, with clear examples of the budget period, results, and your direct ownership.
- Experience in B2B lead generation, including LinkedIn audience targeting, Lead Gen Forms, and conversion tracking.
- Understanding of Android and iOS app marketing, attribution, and campaign measurement.
- Experience with tools such as AppsFlyer, Adjust, Firebase, or similar analytics platforms.
- Strong analytical, communication, team management, and project management skills.
- Bachelor’s degree in Marketing or a related field, or equivalent practical experience.
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