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About layoffs.ai
layoffs.ai is a workforce transition platform operating at the intersection of AI innovation and involuntary career flexibility. We are a lean, AI-first media brand producing daily content for the millions of knowledge workers currently navigating the post-relevance economy. Our audience is everyone who has been voluntold for an AI task force, panic-updated their LinkedIn bio, or been told their role is "evolving" without further explanation.
We are pre-revenue by choice. Post-cringe by design. Growing faster than your company's AI strategy is falling apart.
The Role
We're hiring our first Head of Memes to own the entire content engine for layoffs.ai across LinkedIn and adjacent platforms. This is a content marketing leadership role disguised as an absurd job title — which, if you think about it, is the most layoffs.ai thing possible.
You will be responsible for producing 15 pieces of content per week, building and managing our editorial calendar, and turning the daily chaos of the AI industry into content that makes 200,000 knowledge workers exhale through their nose simultaneously. You'll have full creative ownership.
There is no brand guidelines PDF. There is no approval committee. There is an audience that is growing because the jokes keep writing themselves.
This role reports directly to the founder. You will be the first hire. There is no "content team" yet - you are the content team. If that terrifies you, this isn't the role. If that excites you, keep reading.
What You'll Do
Content Production (60%)
- Produce 15 posts per week across five content formats: reactive memes, evergreen image posts, hot takes, classic meme remixes, and engagement posts (polls, carousels, fill-in-the-blanks).
- Write copy that is genuinely funny. Not "corporate funny." Not "we put a meme in the quarterly report" funny. Actually funny. The kind of funny that gets screenshotted and sent in group chats.
- Generate or direct image creation for memes, fake screenshots, carousels, text-on-image posts, and whatever new format you invent that we haven't thought of yet.
- Own the Monday morning research loop: scan Hacker News, TechCrunch, Reddit, LinkedIn, and Twitter/X for the freshest AI news, trending meme formats, and unhinged corporate behavior worth roasting.
Editorial Strategy (25%)
- Build and maintain the content calendar. Know when to stick to the plan and when to throw it out because something funnier just happened.
- Track performance metrics weekly: impressions, engagement rate, shares (shares matter more than likes here — sharing a joke is the same motion as wearing it), comments, saves, follower growth.
- Identify which content categories and formats are working and reallocate the mix accordingly. If carousels are outperforming memes 3:1, we want to know by Week 2, not Month 3.
- Develop the evergreen content library — a bank of 50+ posts that work in any week of any year as long as AI anxiety exists.
Brand & Community (15%)
- Define and protect the voice. The tone is unhinged corporate absurdism — we punch up at hype cycles, executives, and buzzwords. We never punch down at people who've actually been impacted. You need to feel that line instinctively, not have it explained to you.
- Engage in comments. Reply to people. Build the community of repeat engagers who become the core audience.
- Identify and execute creator collaborations — find the AI/tech LinkedIn creators who'd post a photo in a layoffs.ai shirt without being asked twice.
What You Bring
Non-negotiable:
- You are funny on the internet. Not "I took a comedy writing class" funny. Funny in the way that means your friends send you memes and say "this is you." You have a portfolio, a Twitter account, a meme page, a newsletter, a TikTok, or some artifact that proves you can make strangers laugh through a screen.
- You understand the AI/tech industry well enough to make jokes about it that land with practitioners, not just observers. You know what a hallucination is (the LLM kind). You know why "prompt engineer" is both a real job and inherently funny. You've sat through at least one AI all-hands in your life.
- You can produce at volume. 15 posts a week is not a suggestion. Some weeks it will be easy because the news is absurd. Other weeks you'll need to pull from the evergreen bank and remix. Consistency is the game.
- You can write short. Captions are 1-2 sentences. Meme text is 3-10 words per panel. Carousel slides are one idea each. If you need 500 words to land a joke, this isn't the role.
- You are fluent in meme culture, internet humor, and the specific dialect of irony that lives on LinkedIn, Twitter/X, and Reddit simultaneously.
Strong preference for:
- Experience running a brand social account (doesn't have to be a big one — a meme page with 10K engaged followers is worth more than a Fortune 500 account with 500K dead followers).
- Familiarity with image generation tools, Figma/Canva, or basic design skills. You don't need to be a designer, but you need to be able to make a meme that doesn't look like it was made in Microsoft Paint. (Unless the joke is that it looks like it was made in Microsoft Paint.)
- Experience with LinkedIn specifically. The algorithm has quirks — you know that links in the post body get throttled, carousels uploaded as PDFs get boosted, and text posts outperform images on certain days. Or you're willing to learn this fast.
- Data literacy. You'll be tracking metrics weekly and making content decisions based on what the numbers say, not what feels right.
- Working knowledge of AI tools. We use Claude Code for content automation, scheduling, and research workflows. You should be comfortable working alongside AI tools to produce faster — which, yes, is ironic given the brand. We contain multitudes.
Compensation & Details
- Type: Contract to start, converting to full-time based on mutual fit and traction
- Location: Remote. We don't care where you are as long as you can post on US Eastern time mornings.
- Hours: This is not a 9-5. Memes don't respect business hours. A major AI story breaks on Saturday, we post Saturday. That said, the workload is structured — 80% of the week's content is planned in advance. The other 20% is reactive. You'll find your rhythm.
- Start: Immediately. The content calendar is built. The audience is growing. We need someone in the seat.
How to Apply
- Your funniest piece of content. Anything. A tweet, a meme, a post, a video, a screenshot of a group chat message that made someone spit out their coffee. We care about this more than your resume.
- A short note on why this role and why you. Three paragraphs max. We will not read a fourth paragraph.
No cover letter. No "Dear Hiring Manager." No PDF resume required (but fine if you want to send one). If your audition post makes us laugh, you're getting a call.
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layoffs.ai is an equal opportunity employer. We do not discriminate on the basis of race, gender, age, or whether you've been replaced by AI. Especially that last one. We get it.
Click on Apply to know more.