Blufig
Website:
blufig.digital
Job details:
Team Lead- Digital Marketing/Head of Marketing (AI & Digital Delivery) – B2B Marketing Agency
Role Overview
Blufig is seeking an ambitious, forward-thinking Head of Marketing to lead our digital delivery organization and pioneer our next phase of AI-driven growth. In this high-impact executive role, you will lead a hybrid team of human specialists and custom AI agents to deliver superior ROI for our B2B tech clients across Account-Based Marketing (ABM), SEO/AEO, and Performance Marketing.
You will bridge strategic marketing leadership with cutting-edge AI automation—building scalable, AI-agentic workflows to eliminate redundant delivery tasks, optimizing service delivery, and driving exceptional client retention and revenue growth.
Role Objective
- AI & Delivery Orchestration: Lead and scale Blufig’s digital marketing delivery by orchestrating human talent and autonomous AI agents.
- Redundant Task Automation: Design, build, and deploy custom AI agents to automate high-volume, operational tasks across ABM, Search, and Paid Media.
- Client ROI & Business Growth: Own delivery quality, account retention, upsells, and measurable pipeline/revenue generation for global B2B tech clients.
Key Responsibilities
1. AI Transformation & Process Automation
- AI Agentic Workflows: Build, test, and deploy functional AI agents and automated workflows (via LLM APIs, custom tools, and automation platforms) to streamline execution across all service lines.
- Human + AI Team Leadership: Lead, structure, and scale a high-performing hybrid delivery team—directing human specialists alongside AI agents to maximize delivery velocity, accuracy, and margins.
- Operational Efficiency: Continuous identification and elimination of manual, repetitive agency tasks (e.g., report generation, lead scoring verification, keyword clustering, ad copy iteration, campaign staging).
2. Service Line Execution & Client ROI
Account-Based Marketing (ABM)
- Lead end-to-end multi-channel ABM programs (Outbound + Paid) for enterprise and mid-market B2B tech clients.
- Architect multi-touch strategies spanning LinkedIn, Email, Intent Data, Content Syndication, and Marketing Automation to drive pipeline, SQLs, and revenue influence.
Next-Gen Search (SEO, AEO & GEO)
- Oversee technical SEO, content strategy, and authority building.
- Scale Blufig’s Answer Engine Optimization (AEO) and Generative Engine Optimization (GEO) capabilities to maximize client visibility across ChatGPT, Gemini, Perplexity, Copilot, and Google AI Overviews.
Performance Marketing & Paid Media
- Direct multi-channel paid acquisition across LinkedIn Ads, Google Ads, Meta, and third-party media networks.
- Maintain rigorous standards for CAC, CPL, ROAS, pipeline contribution, and spend optimization across all accounts.
3. Client Success, Systemization & Operations
- Executive Escalation & Success: Serve as the senior client escalation lead, owning delivery excellence, Quarterly Business Reviews (QBRs), and CSAT/NPS scores.
- Standard Operating Procedures (SOPs): Maintain and continuously refine scalable agency playbooks, frameworks, and SOPs infused with AI execution layers.
- Revenue Expansion: Partner with account teams to drive account growth through proactive upsells, cross-sells, and strategic expansion.
4. Team Development & Leadership
- Recruit, mentor, and upskill specialists across ABM, Search, Paid Media, Automation, and AI tooling.
- Implement performance metrics (KPIs/OKRs) that reward ownership, speed, and continuous AI adoption.
- Conduct regular capability-building sessions ensuring team certifications across HubSpot, Google Ads, GA4, LinkedIn, and modern AI platforms.
Preferred Qualifications & Experience
- B2B Tech Experience: 8+ years of hands-on and leadership experience managing B2B technology clients (SaaS, Enterprise Tech, IT Services).
- Dual Experience: Proven background working within both a B2B Marketing Agency environment (managing agency P&L, client delivery, operations) and high-growth tech ecosystems.
- AI Fluency: Proven track record of building and deploying custom AI agents and automated prompt/workflow systems to solve real operational bottlenecks.
- Deep Stack Knowledge: Mastery in HubSpot, LinkedIn Campaign Manager, Google Ads, GA4, technical SEO tools, and AI search platforms.
- Leadership Style: Systems-thinker who thrives on building scalable processes, leading cross-functional teams, and maintaining extreme accountability.
Role Details
- Reporting To: Founder & CEO
- Location: Bangalore, India (On-site)
Benefits
• Competitive compensation based on capability
• Salary credited on last day of the month – Always
• Company paid health insurance for you and your family
• Exposure to global B2B technology clients
• Opportunity to work with modern marketing and AI tools
• Collaborative team culture
• 5-day work week Job Types: Full-time, Permanent
Click on Apply to know more.
