Pune Institute of Business Management
Website:
pibm.in
Job details:
About PIBM
Pune Institute of Business Management (PIBM) is one of India’s leading B-Schools,
renowned for its innovative teaching methodology and strong industry interface. The institute is
committed to bridging the gap between academic learning and industry requirements by offering
students a learning experience deeply rooted in practical exposure and corporate-driven
pedagogy.
With a strong focus on employability, analytical thinking, and skill enhancement, PIBM provides
a dynamic environment where faculty members and industry professionals collaborate to shape
the next generation of business and marketing leaders who can thrive in a rapidly evolving
global economy.
Role Overview
The Head of the Department – Marketing will lead academic, research, and industry
engagement initiatives in the field of marketing. The incumbent will be responsible for designing
and delivering a curriculum aligned with modern marketing practices, mentoring faculty
members, and guiding research and publication activities.
This role requires a visionary academician who can integrate traditional marketing fundamentals
with modern analytical tools, digital strategies, and innovative teaching methodologies to nurture
future-ready marketing professionals.
Key Responsibilities
● Lead the Marketing Department with strategic direction, academic leadership, and
operational excellence.
● Design, develop, and continuously upgrade the MBA and PGDM marketing curriculum to
align with the evolving corporate landscape.
● Teach and mentor students in core and advanced marketing subjects such as:
○ Marketing Management
○ Digital Marketing & Analytics
○ Brand Management
○ Consumer Behavior
○ Product & Service Marketing
○ Market Research and Data-driven Decision Making
● Ensure students gain applied understanding of marketing and sales profiles including:
Channel / Area Sales Manager, Business Analyst (SAP), Product Manager, Pre-Sales
Consultant, SME Banking Relationship Manager, CRM Analyst, and B2B Sales
Manager.
● Integrate modern marketing tools and analytics platforms such as Google Analytics,
HubSpot, Power BI, Tableau, SEMrush, and CRM systems into the teaching process.
● Promote research excellence by encouraging publications, patents, case studies, and
thesis work in reputed journals.
● Collaborate with corporates, agencies, and industry leaders to provide real-world
exposure through projects, guest lectures, and corporate tie-ups.
● Supervise faculty and promote innovative teaching methods like simulation-based
learning, live projects, and case pedagogy.
● Represent the department in academic councils, institutional committees, and external
forums.
Qualifications & Experience
● Ph.D. in Marketing or a related field (mandatory).
● Preference will be given to candidates who have:
○ Published research papers, thesis, and patents in reputed journals.
○ Presented papers at national or international conferences.
● 8–12 years of academic experience, including industry exposure in marketing or related
areas.
● Candidates should have both market exposure and academic experience in teaching
and leading teams in reputed institutions.
● Hands-on expertise in modern marketing tools, data analytics, AI in marketing, and
digital transformation strategies.
● Strong leadership, mentoring, and communication skills.
Key Competencies
● Strategic thinking and academic leadership.
● Deep expertise in both traditional and digital marketing practices.
● Strong industry network and corporate connect.
● Innovative mindset with focus on data-driven marketing and research.
● Ability to build a collaborative, high-performing academic team.
Why Join PIBM?
● Lead a dynamic and forward-thinking marketing department with academic freedom.
● Work in a corporate-driven academic ecosystem focused on practical learning and
real-world application.
● Collaborate with industry experts, CMOs, and marketing leaders through projects,
workshops, and consulting assignments.
● Access continuous growth opportunities in research, consulting, and executive
education.
● Contribute to PIBM’s mission of developing industry-ready, ethical, and digitally skilled
marketing professionals.
Click on Apply to know more.