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Company Description Rovera Finance is a professionally managed investment banking and financial services firm based in Bhopal, India. The company offers a comprehensive suite of financial solutions, with core expertise in unlisted securities, listed equities, IPOs, mutual funds, insurance, and wealth advisory. Rovera Finance serves a diverse client base, providing tailored strategies to meet individual and institutional investment objectives. The firm emphasizes professionalism, market insight, and long-term relationship building. Team members have the opportunity to work in a dynamic environment that blends traditional finance with evolving market opportunities.
Role Description The Head of Marketing is a full-time, on-site role located in Bhopal, responsible for leading Rovera Finance’s marketing strategy and execution across all business lines. This role oversees the planning and implementation of integrated marketing campaigns, brand positioning, and communication strategies to support growth and client engagement. Day-to-day responsibilities include developing annual marketing plans, coordinating market research initiatives, managing digital and offline marketing channels, and collaborating closely with sales, product, and leadership teams to align marketing efforts with business goals. The Head of Marketing will supervise the marketing team, manage budgets, analyze performance metrics, and ensure consistent and compliant messaging across all touchpoints. This role also involves representing the brand at events, building media and partner relationships, and continuously identifying new opportunities to strengthen market presence.
Qualifications
- Strong marketing strategy and leadership capabilities, including Market Planning and Marketing Management skills.
- Ability to conduct and interpret Market Research to guide campaigns, positioning, and product communication.
- Experience collaborating with Sales teams to drive lead generation, conversion, and revenue-focused initiatives.
- Proficiency in Public Relations, including media engagement, reputation management, and stakeholder communication.
- Proven experience in financial services or related industries, with an understanding of investment products and regulatory considerations.
- Excellent analytical, communication, and presentation skills, with the ability to translate data into actionable insights.
- Demonstrated ability to manage teams, budgets, and multiple projects in a fast-paced environment.
- Bachelor’s or Master’s degree in Marketing, Business, Finance, or a related field, or equivalent practical experience.
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