Ridhira Group - Building World's largest Wellness Communities
Website:
ridhira.com
Job details:
Marketing Head – Hospitality & Wellness
for Ridhira Group
Ridhira Group is a wellness-led real estate, hospitality, and lifestyle company focused on creating integrated wellness communities, luxury wellness resorts, retreats, and hospitality experiences. The group operates across wellness real estate, spa & wellness services, resort living, and experiential hospitality.
Marketing Head – Hospitality & Wellness
Location:Hyderabad / Ridhira Hospitality Projects
Industry Preference:Luxury Hospitality / Resorts / Wellness Hospitality / Lifestyle Brands
Experience Required: 12–18+ years in hospitality marketing, resort marketing, luxury hotel branding, wellness hospitality, or experiential lifestyle marketing.
Role Overview
We are looking for a dynamic and strategic Marketing Head from the hospitality industry to lead brand positioning, integrated marketing, digital growth, experiential campaigns, and revenue-driven marketing initiatives for Ridhira Group’s hospitality and wellness verticals.
The ideal candidate should have strong experience in luxury resorts, destination marketing, wellness hospitality, experiential events, premium memberships, and high-end customer engagement. The role requires building a strong hospitality brand ecosystem that drives occupancy, wellness experiences, F&B visibility, weddings/events, memberships, and luxury lifestyle positioning.
This role will work closely with leadership, sales, operations, digital, events, and partnerships teams to establish Ridhira as a leading wellness hospitality and resort brand in India.
Key Responsibilities
Brand & Hospitality Marketing Strategy
- Develop and execute integrated marketing strategies for hospitality, retreats, wellness resorts, and experiential destinations.
- Build premium brand positioning for wellness-led hospitality experiences.
- Lead resort branding, storytelling, customer engagement, and campaign planning.
- Drive awareness for luxury wellness experiences, staycations, retreats, spa experiences, and destination events.
Digital & Performance Marketing
- Lead digital marketing across Meta, Google, YouTube, LinkedIn, and luxury lifestyle platforms.
- Drive performance campaigns focused on occupancy, bookings, leads, memberships, weddings, and events.
- Optimize customer acquisition cost (CAC), ROI, and campaign performance.
- Build high-impact content funnels for luxury and wellness audiences.
Hospitality Revenue Marketing
- Collaborate with sales and reservations teams to improve occupancy and revenue generation.
- Plan seasonal campaigns, festive campaigns, wellness retreats, and experiential packages.
- Develop strategies for weddings, banquets, MICE, corporate retreats, and luxury events.
- Support hospitality revenue management through demand generation initiatives.
Branding & Content
- Oversee content strategy including photography, films, influencer collaborations, PR, and social storytelling.
- Lead brand communication aligned with wellness, sustainability, luxury, and nature-centric living.
- Build premium campaigns for resorts, wellness centers, retreats, and experiential communities.
Partnerships & Influencer Collaborations
- Build partnerships with luxury brands, wellness experts, fitness brands, celebrities, travel influencers, and hospitality platforms.
- Develop strategic collaborations to enhance brand visibility and experiential engagement.
- Manage hospitality PR agencies and media relationships.
Customer Experience & Community Engagement
- Create loyalty and membership engagement programs.
- Develop community-based marketing initiatives aligned with wellness living and experiential hospitality.
- Enhance guest engagement and retention strategies.
Leadership & Team Management
- Lead internal marketing, creative, digital, branding, and agency teams.
- Build KPIs, performance dashboards, and campaign tracking systems.
- Drive innovation, creativity, and data-driven decision-making across the marketing function.
Desired Candidate Profile
- MBA in Marketing / Hospitality Management preferred.
- Strong experience in luxury hotels, wellness resorts, hospitality brands, or lifestyle hospitality.
- Proven expertise in hospitality digital marketing and brand building.
- Experience handling high-budget branding and performance campaigns.
- Strong understanding of luxury customer behavior and experiential marketing.
- Excellent leadership, communication, and stakeholder management skills.
- Experience working with hospitality CRMs, booking platforms, and digital analytics tools.
- Exposure to wellness, spa, luxury real estate hospitality, or retreat marketing is highly preferred.
Preferred Background From
- Luxury Hotels & Resorts
- Wellness Resorts
- Hospitality Groups
- Lifestyle Hospitality Brands
- Destination Wedding & Event Hospitality
- Premium Travel & Leisure Brands
Key Skills
Hospitality Marketing | Resort Marketing | Luxury Branding | Digital Marketing | Revenue Marketing | Wellness Hospitality | Experiential Marketing | Brand Strategy | Campaign Management | Social Media | Influencer Marketing | PR & Media | Event Marketing | Customer Experience | Hospitality Sales Support | Team Leadership
Apply Now:
📧 Email: anusha@ridhira.com
📱 WhatsApp CV: +91 7386688223
Click on Apply to know more.