Pinnacle Infotech
Website:
pinnacleinfotech.com
Job details:
Marketing Head
Company: Pinnacle FutureBuild Private Limited
Location: Durgapur / Jaipur, India
Grade: DGM–GM
Reporting To: Vice President / CEO
Experience: 12–15 years, including 4–5 years in a senior marketing leadership role
Function: Marketing
About Pinnacle FutureBuild
Pinnacle FutureBuild is strengthening its global presence through enterprise events across multiple countries, expansion into the US market, and the implementation of Salesforce Marketing Cloud across a 4,000+ employee organisation.
As we scale, we are looking for an experienced and technology-driven Marketing Head to build and lead a modern marketing function focused on demand generation, pipeline contribution, marketing automation and global market expansion.
This is not a conventional marketing support role. The selected professional will own the marketing engine that supports Business Development, Sales and Account Management.
Role Overview
The Marketing Head will be responsible for developing and executing Pinnacle’s B2B marketing strategy, generating marketing-qualified leads, implementing Salesforce Marketing Cloud, managing account-based marketing programmes and building a high-performing marketing team.
The role will work closely with the Communication, Business Development, Sales and Account Management teams.
Key Responsibilities
Demand Generation
- Develop and manage inbound lead-generation programmes through SEO, content marketing, LinkedIn, email campaigns and paid channels.
- Define, track and manage marketing-qualified leads and ensure effective handover to the Business Development team.
- Establish lead-scoring frameworks and conversion tracking.
- Use AI tools for campaign targeting, audience segmentation and personalisation.
- Drive measurable marketing contribution to the business development pipeline.
Salesforce Marketing Cloud Ownership
- Lead the implementation, configuration and go-live of Salesforce Marketing Cloud.
- Develop audience segments, data models, automated campaign journeys and reporting dashboards.
- Integrate Salesforce Marketing Cloud with the existing Salesforce Sales Cloud environment.
- Implement campaign automation, predictive lead scoring and Salesforce Einstein capabilities.
- Own the platform from a marketing and business perspective rather than operating only as an end user.
Content and Thought Leadership
- Partner with the Communication team to plan, commission and review high-quality marketing content.
- Develop whitepapers, case studies, capability materials, website content, event presentations and LinkedIn content.
- Build a content calendar aligned with business priorities across the US, KSA, Japan and the UK.
- Use AI-enabled research and writing tools to improve content quality and delivery speed.
- Ensure that content supports demand generation and business development objectives.
Event Marketing
- Lead pre-event, on-site and post-event marketing for Pinnacle’s global events.
- Manage registration campaigns, speaker promotions, event collateral and post-event lead nurturing.
- Coordinate with the Events and Business Development teams to measure lead generation and pipeline attribution.
- Deliver qualified leads and measurable returns from major events.
Account-Based Marketing
- Partner with Business Development and Account Management teams to run targeted campaigns for priority accounts.
- Develop account-specific one-pagers, capability decks, email sequences and digital campaigns.
- Support strategic market priorities, including the US market, KSA giga-projects and Japan Scan-to-BIM opportunities.
- Use intent data, prospecting platforms and enrichment tools to prioritise and personalize campaigns.
- Build and manage a structured account-based marketing programme.
Team, Technology and Budget Management
- Build and lead a lean marketing team covering Content, Digital Marketing, SEO, Design and Marketing Operations.
- Define and manage the marketing technology and AI tool stack.
- Coordinate effectively with the existing Communication team without duplicating responsibilities.
- Prepare, manage and monitor the marketing budget.
- Establish performance dashboards, reporting mechanisms and measurable marketing KPIs.
Key Performance Expectations
The Marketing Head will be expected to deliver:
- 200+ marketing-qualified leads per quarter by Q3.
- Salesforce Marketing Cloud go-live within 90 days of joining.
- 30% year-on-year growth in organic website traffic.
- 50+ qualified leads from each major event.
- Two case studies per month and twelve LinkedIn posts per month.
- Marketing influence on 25% of the Business Development pipeline by Month 12.
- Email open rates above 25% and click-through rates above 4%.
- Account-based marketing campaigns covering at least 15 named accounts per quarter.
- At least three active AI-led marketing use cases by Month 6.
- Hiring of key Content, Digital and Marketing Operations team members by Month 4.
Candidate Profile
Must Have
- 12–15 years of B2B marketing experience, including at least 4–5 years in a senior leadership role.
- Hands-on experience with Salesforce Marketing Cloud, preferably including implementation and configuration.
- Demonstrated success in demand generation, MQL management, pipeline contribution and conversion improvement.
- Experience marketing to enterprise, infrastructure, AEC, EPC, real estate or related B2B sectors.
- Strong understanding of marketing automation, campaign analytics and audience segmentation.
- Working knowledge of AI tools used for content development, campaign targeting and marketing analytics.
- Strong content judgement and the ability to review case studies, campaigns and thought-leadership materials.
- Proven ability to work closely with Business Development, Sales and Account Management teams.
- Experience managing marketing teams, budgets and external partners.
Good to Have
- Experience in the AEC, BIM, construction technology or digital engineering sector.
- Exposure to US, Middle East or Japan markets.
- Experience managing global conferences or enterprise events.
- Familiarity with ZoomInfo, Apollo.io or similar intent-data and prospecting platforms.
- Exposure to AI-driven account-based marketing platforms and predictive lead-scoring tools.
What This Role Offers
- Ownership of Pinnacle’s marketing strategy and technology ecosystem.
- Opportunity to implement Salesforce Marketing Cloud from the ground up.
- Direct visibility and collaboration with senior leadership.
- Exposure to global markets and enterprise events.
- Opportunity to build a high-performing marketing team and function.
- A measurable role in Pinnacle’s global growth and pipeline development.
Apply Now
Professionals with strong B2B demand-generation, marketing automation and Salesforce Marketing Cloud experience are invited to apply through LinkedIn.
Pinnacle FutureBuild Private Limited
Construction Lifecycle. Reimagined.
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