Website:
gremi.in
Job details:
Job Title: Head – Branding & Marketing
Department: Marketing & Corporate Communications
Location: Ahmedabad
Reports To: Director General
Position Overview
The Head – Branding & Marketing will lead the GREMI’s overall brand vision, marketing strategy, and outreach initiatives. This role is responsible for building a strong, differentiated brand position in the higher education landscape, driving high-impact marketing campaigns, and ensuring sustained growth in awareness, reputation, and admissions quality.
The role demands a strategic leader with deep expertise in brand building, digital and performance marketing, institutional positioning, and team leadership. The incumbent will oversee end-to-end marketing operations, manage internal teams and external partners, and play a critical role in positioning GREMI as a national leader in real estate and built-environment education.
Key Responsibilities
1. Brand Strategy & Institutional Positioning
- Define and lead the long-term brand strategy aligned with institutional vision and growth objectives.
- Establish a distinctive positioning for the university within the higher education and real estate ecosystem.
- Ensure consistency and excellence in brand communication across all touchpoints.
- Act as custodian of brand identity, messaging frameworks, and visual standards.
2. Marketing Strategy & Campaign Leadership
- Design and lead integrated marketing strategies across digital, offline, and experiential channels.
- Oversee admission marketing, program launches, and national awareness campaigns.
- Drive data-led decision-making to optimize campaign performance, ROI, and lead quality.
- Build scalable marketing funnels to enhance conversion and enrollment outcomes.
3. Digital & Performance Marketing Leadership
- Lead digital marketing strategy across platforms including LinkedIn, Instagram, YouTube, and search ecosystems.
- Oversee performance marketing initiatives including Google Ads, Meta Ads, and other paid channels.
- Define KPIs such as CPL, CAC, conversion rates, and engagement benchmarks.
- Manage agencies and internal teams to continuously improve reach, targeting, and performance efficiency.
4. Admissions Marketing & Outreach Strategy
- Work closely with admissions leadership to align marketing with enrollment goals.
- Design outreach strategies including school engagement, corporate connects, and industry partnerships.
- Strengthen the admissions funnel through targeted campaigns and high-quality lead generation.
5. Events, Partnerships & Thought Leadership
- Conceptualize and lead high-impact events such as conferences, seminars, webinars, and industry forums.
- Build strategic partnerships with industry bodies, corporates, and academic institutions.
- Position the university as a thought leader through curated events and knowledge platforms.
6. Team Leadership & Organizational Capability Building
- Build, mentor, and lead a high-performing marketing team across functions.
- Define team structure, roles, and performance metrics aligned with organizational goals.
- Foster a culture of innovation, accountability, and execution excellence.
7. Vendor, Agency & Budget Management
- Oversee relationships with creative agencies, media partners, and digital vendors.
- Negotiate contracts and manage large-scale marketing budgets effectively.
- Ensure optimal allocation of resources for maximum impact and efficiency.
8. Content, Communication & PR
- Lead the overall content strategy including website, brochures, reports, and digital assets.
- Ensure all communication aligns with institutional tone and target audience segments.
- Drive PR strategy, media engagement, and reputation management initiatives.
9. Analytics, Insights & Reporting
- Establish robust systems to track marketing performance and brand metrics.
- Review dashboards on lead generation, engagement, campaign ROI, and brand visibility.
- Provide strategic insights and recommendations to leadership for continuous improvement.
Key Skills & Competencies
- Strong strategic thinking in brand building and institutional positioning
- Expertise in integrated marketing and campaign leadership
- Deep understanding of digital and performance marketing ecosystems
- Proven leadership and team management capabilities
- Strong stakeholder management and cross-functional collaboration skills
- High analytical orientation with focus on ROI and data-driven decisions
- Excellent communication, storytelling, and presentation skills
Qualification & Experience
MBA degree in Marketing, Communications, Business, or a related field is required. The candidate should have 10–15 years of experience in branding and marketing, with a significant portion in leadership roles.
Experience in higher education, professional services, or real estate brands will be strongly preferred. Proven track record of leading large-scale campaigns, managing teams, and delivering measurable business outcomes is essential.
Key Performance Indicators (KPIs)
- Overall brand visibility, perception, and positioning
- Marketing ROI and cost of acquisition (CAC)
- Lead quality, conversion rates, and admissions contribution
- Digital growth, engagement, and performance metrics
- Success of flagship campaigns and institutional events
- Team performance and execution efficiency
- Budget management and optimization
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