FBSPL
Website:
fbspl.com
Job details:
Head of Marketing – FBSPL (Fusion Business Solutions (P) Limited)
Leadership Position | B2B | Consulting-Led, AI-Enabled Business Process Management
Function: Marketing, Brand & Demand Generation
Reports to: MD / CEO (member of the leadership team)
Location: Udaipur, Rajasthan (On-site, with global market focus – USA & Canada)
Scope: Brand, positioning, demand generation, sales enablement, market intelligence, team leadership
ABOUT THE ROLE
FBSPL is a consulting-led, AI-accelerated, agency-style BPM partner. As Head of Marketing, you will own how FBSPL is positioned, perceived, and pursued in the market. This is a commercial leadership role that connects brand, messaging, market insight, and demand generation directly to revenue growth.
You will serve as a member of the leadership team – defining FBSPL's market positioning, building its brand as an intelligence-led transformation partner, and creating a scalable demand engine that equips the sales organization to win and expand client relationships. Critically, you will build, develop, and nurture the marketing team beneath you, shaping the function and the people who will carry it forward. The role balances strategic leadership with hands-on execution in a fast-moving, entrepreneurial environment.
KEY RESPONSIBILITIES
1. Brand Positioning & Market Differentiation
• Define and continuously sharpen FBSPL's value proposition, positioning, and messaging to differentiate the firm from traditional BPO providers.
• Translate FBSPL's single-vendor, consulting-led, AI-enabled model into a compelling, defensible market story across service lines and buyer personas.
• Establish and govern messaging architecture, brand guidelines, and tone of voice across every channel and client-facing asset.
2. Image Creation & Thought Leadership
• Build FBSPL's reputation as an intelligence-led transformation authority through thought leadership, PR, executive visibility, podcasts, webinars, and industry events.
• Develop and amplify executive and founder-led thought-leadership platforms to strengthen credibility with relevant industry audiences.
• Own the corporate website, LinkedIn presence, and content engine – case studies, insight reports, and solution narratives that build trust and shape perception.
3. Client Acquisition Enablement
• Partner closely with sales and business development to build a scalable go-to-market motion that generates qualified pipeline in a consultative, long-cycle selling environment.
• Convert FBSPL's operational strengths – AMS optimization, cost efficiency, scalability, quality and SLA performance – into persuasive, client-facing value propositions.
• Develop world-class sales presentations, pitch decks, capability decks, RFP responses, and vertical-specific collateral for target accounts in the USA and Canada.
• Build, optimize, and scale inbound and outbound demand-generation programs using ABM, marketing automation, CRM, SEO, content, and AI-enabled marTech.
4. Market Assessment & Intelligence
• Analyze market trends, competitors, target verticals, and customer insights to guide positioning and go-to-market decisions.
• Identify priority industries, buyer personas, and growth opportunities – including new-market and service-line expansion.
• Produce market studies, competitive intelligence, and insight reports that inform leadership strategy and sharpen FBSPL's differentiation.
5. Team Building & Marketing Leadership
• Set and lead FBSPL's overall marketing strategy, aligning brand, demand, and content to the firm's transformation from execution-led outsourcing to intelligence-led consulting.
• Build the marketing function from the ground up – recruit, structure, and shape a team aligned to FBSPL's growth ambitions.
• Develop and nurture talent through coaching, mentoring, and clear career pathways, fostering a collaborative, high-performance culture.
• Lead the team day to day, set clear directives, and manage external agencies and partners to extend the team's capacity.
• Own the marketing budget and report to leadership on pipeline, ROI, brand health, and business impact.
• Align marketing tightly with sales, operations, and delivery to ensure every activity supports commercial outcomes.
WHAT SUCCESS LOOKS LIKE
• Brand & Positioning: Share of voice, brand awareness, message consistency, inbound brand-led enquiries
• Demand Generation: Qualified pipeline, MQLs/SQLs, cost per acquisition, funnel conversion rates
• Sales Enablement: Win rate, sales-cycle length, deck/collateral adoption, proposal quality
• Market Intelligence: Coverage of priority verticals, quality of insight informing GTM decisions
• Commercial Impact: Marketing-sourced revenue, ROI, contribution to new-market expansion
EXPERIENCE & QUALIFICATIONS
• 10+ years of progressive B2B marketing experience, with at least 5 years in a leadership role.
• Proven success partnering with sales in consultative, long-cycle, multi-stakeholder selling environments.
• Experience marketing complex services or solutions requiring customer education and differentiation; outsourcing, BPO, insurance, or professional-services exposure strongly preferred.
• Track record developing positioning, messaging, and content strategies, and building demand-generation engines.
• Experience marketing to USA and Canada markets is a strong advantage.
• Bachelor's degree in Marketing, Business, or related field; MBA preferred.
SKILLS & COMPETENCIES
• Technical: ABM, demand generation, marketing automation, CRM (e.g. HubSpot/Salesforce), SEO, content strategy, analytics, and AI-enabled marketing tools.
• Strategic: Strategic thinking, commercial acumen, and the ability to link marketing activity to revenue and growth.
• Leadership: Strong leadership, cross-functional influence, and executive communication – including the ability to work across teams without direct line authority.
• Execution: Hands-on, entrepreneurial style balancing strategic planning with tactical execution.
WHY THIS ROLE
This is a rare opportunity to build and lead a modern marketing function for an organization that treats marketing as a critical driver of growth. You will help define how FBSPL is seen in the market at a pivotal moment in its transformation from execution-led outsourcing to intelligence-led consulting.
• Real ownership: A seat at the leadership table, with direct influence over company strategy and go-to-market direction.
• Build something: The chance to build the marketing function and team from the ground up and shape how it grows.
• Visible impact: High visibility across the organization and the opportunity to leave a lasting mark on a growing global business.
COMPENSATION & BENEFITS
FBSPL offers a competitive compensation package for this leadership role, including:
• Base salary commensurate with experience and seniority.
• Performance-linked incentive tied to pipeline, revenue growth, and marketing impact.
• Leadership benefits and professional development support. Full details shared during the hiring process.
EQUAL OPPORTUNITY
FBSPL is an equal opportunity employer. We are committed to building a diverse and inclusive workplace and welcome applicants of all backgrounds. All hiring decisions are made on the basis of merit, qualifications, and business need, without regard to race, colour, religion, gender, sexual orientation, age, disability, national origin, or any other protected status.
FBSPL · Consulting-Led, AI-Enabled BPM
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