Head of Marketing

Eagle Crest DMC

Website: eaglecrestdmc.com
Job details:

Job Title: Head of Marketing

Key Responsibilities

• Define and own the long-term marketing vision, brand strategy, and growth roadmap across B2B vertical
• Build, scale, and institutionalize the marketing function from scratch, including org structure, processes, tools, and governance
• Lead digital-first growth strategies across performance marketing, SEO/SEM, marketplaces, CRM, content, automation, and analytics
• Drive B2B and e-commerce growth through customer acquisition, conversion optimization, retention, and lifecycle management
• Develop integrated go-to-market strategies for destination-focused offerings across international markets
• Create scalable marketing frameworks to support DMC services and strengthen engagement with travel agents, tour operators, and global partners
• Own brand positioning, messaging, and thought leadership to strengthen market credibility and recall
• Act as a strategic partner to sales, product, and leadership teams to align marketing initiatives with revenue and expansion goals
• Lead budgeting, forecasting, ROI measurement, dashboards, and performance optimization across all marketing spends
• Build, mentor, and lead high-performing cross-functional marketing teams across digital, growth, content, and brand
• Support international expansion, new market entry, and partnership-driven growth initiatives
• Stay ahead of emerging digital trends, platforms, and technologies to maintain a competitive and innovation-led edge

Candidate Must Have

• Minimum 10–15 years of relevant experience in Digital Marketing and E-commerce Marketing, with leadership exposure
• Proven experience as a Marketing Head / Senior Marketing Leader in a startup or high-growth environment
• Strong expertise across B2B, D2C, performance marketing, and e-commerce-led growth models
• Demonstrated experience in building marketing teams and systems from ground zero
• Strategic mindset with hands-on execution capability and strong data orientation
• Experience in brand building, customer lifecycle management, growth marketing, and conversion optimization
• Proven ability to manage large marketing budgets with clear ROI accountability
• Exposure to travel, hospitality, DMC, or international service-driven businesses will be a strong advantage 

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