Head of Marketing

Website: dbcorpltd.com
Job details:

Company Description

Dainik Bhaskar is India's largest circulated Hindi-language daily newspaper, owned by Dainik Bhaskar Group (D B Corp Ltd.), the country's largest print media company. Established in 1958 in Bhopal, the newspaper has grown significantly, with a presence in 12 states and 61 editions across Hindi, Gujarati, and Marathi. Recognized globally, Dainik Bhaskar was declared the third largest circulated daily newspaper by WAN IFRA in 2019. The organization is renowned for its impactful journalism and commitment to delivering news to millions of readers every day.

Key Responsibilities / KRAs

Develop innovative client-specific marketing proposals and offerings for both existing and potential advertisers.

Conceptualize state-level Special Initiatives aligned with market opportunities and revenue potential.

Strategize deal renewal offerings for major clients and develop customized pitches for HNI and premium prospects.

Design innovative concepts to onboard non-advertisers through unique campaigns and category-specific solutions.

Develop monthly and occasion-based campaigns to attract small and medium advertisers during high-consumption periods and festive seasons.

Prepare sales notes, pitch decks, and strategic inputs for units for key market days, festivals, and local opportunities.

Work closely with sales teams across units to refine proposals and improve advertiser response.

Identify new monetization opportunities by analyzing market trends, advertiser behavior, and competitor offerings.

Drive state-level campaign planning and provide ideation support for large revenue-driving initiatives.

Ideal Experience

10–12 years experience

Experience in:

Brand solutions

Integrated marketing

Media sales strategy

Campaign ideation

Client pitches

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