Crescendo Global
Website:
crescendo-global.com
Job details:
Vice President – Marketing & Corporate Branding
Agri Commodities / Food Ingredients | 13–20 Years | Navi Mumbai
Role Overview
We are looking for a seasoned and strategic marketing leader with deep expertise in FMCG, agri commodities, and food ingredients markets to lead corporate branding, B2B marketing, and digital growth initiatives. This role will be instrumental in strengthening global brand presence, driving lead generation, and building a sustainability-led narrative for the organization.
The incumbent will work closely with senior leadership (MD & Business Head) and manage cross-functional teams while engaging with global clients and stakeholders.
Your Future Employer
A fast-growing and reputed organization in the agri trading and food ingredients space, known for its robust supply chain, strong sourcing capabilities, and expanding footprint across domestic and international markets.
Key Responsibilities
1. Corporate Branding & Strategy
- Define and drive the global brand positioning and communication strategy
- Build a strong and differentiated brand identity across domestic and export markets
- Ensure brand consistency across all channels and touchpoints
2. B2B Marketing & Lead Generation (Mandate)
- Lead B2B marketing initiatives targeting global clients, distributors, and institutional buyers
- Develop and execute lead generation strategies to support revenue growth
- Strengthen presence across trade platforms, exhibitions, and industry networks
3. ESG & Sustainability Communication
- Design and implement sustainability/ESG-led branding strategies aligned with sourcing and operations
- Communicate responsible sourcing, traceability, and ethical practices to global stakeholders
- Position the organization as a thought leader in sustainable agri supply chains
4. Digital, E-commerce & Performance Marketing
- Scale e-commerce and marketplace channels with a performance-driven approach
- Drive digital marketing campaigns (SEO, SEM, paid media, analytics) with measurable ROI
- Optimize online presence to enhance visibility, engagement, and conversion
5. Stakeholder & Team Leadership
- Work closely with MD, Business Head, and cross-functional teams (sales, sourcing, operations)
- Manage internal teams and external agencies with a strong focus on delivery and ROI
- Build and mentor high-performing marketing teams
6. Global Market Engagement
- Engage with international clients and partners across key export markets
- Represent the organization in global forums, trade fairs, and client interactions
- Develop marketing strategies aligned with regional market dynamics
Key Requirements
- 15–20 years of experience in marketing within agri commodities, food ingredients, FMCG sourcing, or export-driven businesses
- Strong understanding of FMCG and agri commodities market dynamics
- Proven expertise in B2B marketing and corporate branding (mandatory)
- Demonstrated success in lead generation and revenue-driven marketing initiatives
- Experience in ESG/sustainability communication and brand positioning
- Strong exposure to digital marketing, e-commerce, and performance campaigns
- Experience in working with global clients and international markets
- Proven leadership experience with strong stakeholder management skills
What’s in it for You?
- Opportunity to work directly with top leadership (MD & Business Head)
- End-to-end ownership of brand, digital, and growth strategy
- Exposure to global markets and large-scale B2B ecosystems
- Drive sustainability-led transformation in a growing organization
- High-impact, high-visibility leadership role with strong career progression
Qualifications: MBA (Full time)
Reach Us If this opportunity aligns with your career aspirations, please share your updated profile at: parul.arora@crescendogroup.in
Disclaimer-Crescendo Global specializes in Senior to C-level niche recruitment. We are committed to delivering an engaging and meaningful hiring experience and do not discriminate based on any protected characteristics.
Note: Due to a high volume of applications, if you do not hear back within a week, please consider your application not shortlisted.
Important: Beware of fraudulent job offers. Crescendo Global does not charge any fees. Verify opportunities at www.crescendo-global.com.
Keywords-B2B Marketing | Corporate Branding | Agri Commodities | FMCG | Food Ingredients | Commodity Trading | Export Marketing | Digital Marketing | E-commerce | ESG | Sustainability | Lead Generation | Trade Marketing | VP Marketing | Marketing Head
Click on Apply to know more.