AIMER Business School
Website:
aimerbschool.com
Job details:
Designation: Marketing Head
Reports to: CEO
Employment Type: Full Time
Location: Kaithappoyil, Kozhikode, Kerala
About AIMER Business School
At AIMER Business School, we are committed to redefining management education through innovation, experiential learning, industry integration, and learner-centric pedagogy. We aim to develop future-ready business leaders by combining academic excellence with real-world exposure.
Role Overview
The Marketing Head will lead the institution’s overall marketing strategy and brand development initiatives, driving student admissions, brand visibility, and institutional growth across various marketing channels. The role requires expertise in strategic marketing, branding, campaign planning, market outreach, partnerships, and stakeholder engagement, combined with the ability to coordinate marketing initiatives that support the institution’s long-term objectives. The ideal candidate should be passionate about education marketing, brand growth, innovation, and building impactful marketing initiatives that strengthen AIMER Business School’s presence in the market.
Key Responsibilities
1.Marketing Strategy and Brand Development
• Develop and execute comprehensive marketing strategies aligned with institutional goals.
• Strengthen the AIMER Business School brand across online and offline marketing channels.
• Identify market opportunities, competitor positioning, and audience insights to drive growth.
• Plan institutional marketing campaigns and ensure consistency in brand communication across all initiatives.
2.Admissions and Growth Support
• Collaborate closely with the Admissions and Corporate Relations teams to support student recruitment initiatives.
• Develop outreach and engagement strategies that contribute to admissions growth.
• Plan and support seminars, webinars, education fairs, school and college outreach programs, and institutional events.
• Monitor campaign effectiveness, lead quality, and enrollment trends to improve marketing outcomes.
3.Marketing Coordination and Stakeholder Management
• Coordinate with the internal departments to ensure marketing activities are aligned with institutional strategy.
• Build and maintain relationships with educational institutions, corporate organizations, media partners, and other external stakeholders.
• Ensure timely execution of marketing initiatives through effective crossfunctional coordination.
• Represent the institution in external meetings, promotional activities, and partnership discussions.
4.Research and Institutional Development
• Conduct market research and audience analysis to support strategic marketing decisions.
• Contribute to institutional growth initiatives and new program launches.
• Support branding, partnerships, corporate outreach, and institutional communication initiatives.
• Participate in strategic planning and institutional development activities.
5.Administrative Responsibilities
• Manage marketing budgets and resource allocation effectively.
• Prepare marketing reports, campaign summaries, and performance updates.
• Participate in leadership meetings and cross-functional planning sessions.
• Ensure timely execution of all marketing initiatives and institutional communications.
Qualifications
- Master’s degree (MBA in Marketing or equivalent) from a recognized institution.
- 5–10 years of experience in marketing, branding, admissions marketing, business development, or strategic marketing roles.
- Prior experience in higher education, EdTech, institutional branding, or corporate marketing is an advantage.
Required Skills and Competencies
- Strong expertise in marketing strategy, branding, and institutional marketing.
- Excellent communication, presentation, and leadership skills.
- Ability to coordinate teams and manage multiple marketing initiatives simultaneously.
- Strong analytical and reporting skills for evaluating marketing effectiveness.
- Strong stakeholder management and collaboration skills.
- Passion for innovation, growth, and strategic marketing.
- Excellent organizational and time-management abilities.
Why Join AIMER?
At AIMER Business School, we don’t just offer a job, we offer an opportunity to be part of something bigger. As a Marketing Head, you will have the chance to:
- Opportunity to shape the brand and growth journey of a leading business school.
- Industry-integrated and experiential learning environment.
- Exposure to startups, entrepreneurs, corporate leaders, and industry partnerships.
- Collaborative and innovation-driven institutional culture.
Benefits
- Competitive Salary: We offer a highly competitive salary.
- Work-Life Balance: A flexible 5-day workweek system designed to support your personal life while achieving professional success.
- Generous Paid Time Off: Vacation, sick leave, casual leave, annual leave, and holidays to ensure you have time to recharge.
- Appraisals & Salary Increments: Regular performance appraisals with opportunities for salary increments based on performance, ensuring recognition and growth.
- Training & Development: Access to internal and external training programs and coaching to continuously improve your skills and advance your career.
- Dynamic & Inclusive Culture: Work in a supportive environment with a collaborative and diverse team committed to making a difference in education.
Candidate Preference
- This is a full-time, on-site leadership role based in Kozhikode, Kerala.
- Preference will be given to candidates from Kerala and neighbouring states (who are willing to relocate to Kozhikode).
- Familiarity with EdTech sector in South India will be an added advantage.
Click on Apply to know more.
