Website:
vidyasoudha.edu.in
Job details:
Job Description
Head of Marketing & Admissions
Vidya Soudha Group of Institutions (VSGI)
Position Title
Head – Marketing & Admissions
Reporting To
Chairman / Vice-Chairman
Location
Bengaluru, Karnataka (Travel across campuses in Bangalore and Hassan required)
Employment Type
Full-Time | Senior Leadership
About Vidya Soudha Group of Institutions
Established in 2013, Vidya Soudha Group of Institutions (VSGI) is one of Karnataka's fastest-growing educational groups, offering quality education from Preschool to Postgraduate Programs. With 10 institutions, 6,000+ students, and over 600 employees, VSGI is committed to academic excellence, innovation, character building, and holistic development.
The group comprises:
- Vidya Soudha Kids
- Vidya Soudha Public Schools (CBSE & ICSE)
- Vidya Soudha PU Colleges
- Vidya Soudha Academy of Management Sciences
- Sports & Skill Development Centres
Position Summary
The Head of Marketing & Admissions will be responsible for developing and executing strategies that drive student admissions, strengthen the Vidya Soudha brand, increase market share, and build long-term relationships with parents, schools, communities, and corporate partners.
The role requires a data-driven marketing leader with strong expertise in education marketing, digital marketing, admissions management, branding, CRM, events, and business development.
Key Responsibilities
Strategic Marketing
- Develop annual marketing and admissions strategy for all VSGI institutions.
- Build a strong brand presence across Karnataka.
- Identify new markets and expansion opportunities.
- Develop yearly marketing calendars and campaign plans.
- Manage marketing budgets and ROI.
Student Admissions
Lead admissions across:
- Preschool
- CBSE Schools
- ICSE Schools
- PU Colleges
- Degree Colleges
Responsibilities include:
- Annual admissions planning
- Admission targets
- Inquiry conversion
- Scholarship campaigns
- Parent engagement
- Counselling strategies
- Admission forecasting
Digital Marketing
Lead digital marketing initiatives including:
- Google Ads
- Meta (Facebook & Instagram) Ads
- SEO
- YouTube
- LinkedIn
- WhatsApp campaigns
- Email marketing
- SMS campaigns
- Landing pages
- Marketing automation
Monitor:
- Cost per Lead (CPL)
- Cost per Admission (CPA)
- Lead Conversion
- ROI
- Website Traffic
- Organic Rankings
Brand Management
Develop and maintain VSGI's brand identity.
Responsible for:
- Brand positioning
- Marketing collateral
- Prospectus
- Brochures
- Videos
- Photography
- PR
- Media relations
- Reputation management
- Success stories
- Testimonials
Admissions Team Leadership
Lead and mentor:
- Admissions Counsellors
- Marketing Executives
- Digital Marketing Team
- Tele-calling Team
- CRM Executives
- School Relationship Officers
Develop KPIs and performance dashboards.
School & Community Outreach
Build strategic partnerships with:
- Schools
- Coaching Centres
- Corporates
- NGOs
- Community organisations
- Alumni
- Education Consultants
Organize:
- Career Guidance Programs
- Parent Seminars
- Education Fairs
- School Visits
- Open Houses
- Campus Tours
- Scholarship Exams
Events & Campaigns
Plan and execute:
- Annual Admission Campaign
- Launch Campaigns
- Education Expos
- School Competitions
- Sports Events
- Cultural Events
- Parent Orientation Programs
- Press Conferences
CRM & Lead Management
Own the complete admissions funnel.
Responsible for:
- CRM implementation
- Lead nurturing
- Inquiry tracking
- Follow-ups
- Admission analytics
- Conversion reports
- Parent communication
Market Intelligence
Monitor:
- Competitor schools
- Fee structures
- New institutions
- Market trends
- Parent expectations
- Education policies
Recommend strategic actions.
Analytics & Reporting
Prepare weekly and monthly dashboards covering:
- Admissions
- Marketing ROI
- Lead Sources
- Conversion Rates
- Campaign Performance
- Campus-wise Performance
- Digital Analytics
- Budget Utilization
Present reports to Management.
Key Performance Indicators (KPIs)
Admissions
- Annual admission targets achieved
- Student enrollment growth
- Seat occupancy (%)
- Year-on-year admissions growth
Marketing
- Qualified leads generated
- Cost per lead
- Cost per admission
- Marketing ROI
- Website traffic growth
- Social media engagement
- Brand awareness
Sales
- Inquiry-to-Admission Conversion Rate
- Campus Visit Conversion
- Walk-in Conversion
- Counsellor Productivity
Customer Experience
- Parent Satisfaction Score
- Admission Turnaround Time
- Net Promoter Score (NPS)
- Parent Referral Rate
Required Qualifications
- MBA in Marketing / Business Administration
- Master's degree preferred
- Certification in Digital Marketing is an advantage
Experience
- 5–10 years in Marketing and Admissions
- Minimum 5 years in a senior leadership role
- Experience in Schools, Universities, Higher Education, or EdTech preferred
- Proven track record of delivering large-scale admissions growth
Skills & Competencies
Leadership
- Team building
- Coaching
- Decision-making
- Strategic thinking
- Change management
Marketing
- Brand Management
- Digital Marketing
- Performance Marketing
- SEO
- SEM
- Social Media
- Content Strategy
Sales
- Admissions
- Counselling
- CRM
- Lead Conversion
- Business Development
Technology
Experience with:
- CRM platforms
- Google Analytics
- Meta Business Suite
- Google Ads
- Microsoft Excel
- Power BI (preferred)
- Canva / Adobe Creative Suite (preferred)
- AI-assisted marketing tools
Personal Attributes
- Visionary leader
- Excellent communicator
- High energy and self-driven
- Analytical mindset
- Customer-centric
- Strong interpersonal skills
- Ethical and values-driven
- Highly organized
- Innovative and creative
- Results-oriented
What Success Looks Like (First 12 Months)
- Achieve or exceed admissions targets across all institutions with specific focus on new institutions.
- Launch integrated digital and offline marketing campaigns with measurable ROI.
- Establish a centralized Marketing team, CRM and admissions dashboard across all campuses.
- Strengthen the Vidya Soudha brand across Karnataka through consistent messaging and outreach.
- Build a high-performing marketing and admissions team with clear accountability and performance metrics.
Compensation
- Competitive fixed salary
- Performance-linked incentive based on admissions and marketing KPIs
- Travel allowance
- Mobile and communication reimbursement
- Professional development opportunities
Why Join Vidya Soudha Group of Institutions?
At VSGI, you will have the opportunity to shape the growth of one of Karnataka's leading education groups. This leadership role offers the chance to build a high-impact marketing function, influence strategic expansion, and contribute to the educational journey of thousands of students while working with a values-driven institution committed to excellence, innovation, and community impact.
Click on Apply to know more.