Website:
bbk.ac.uk
Job details:
Head of Marketing – Indian Branch Campuses
ECA Group | Birkbeck Bengaluru campus | Full-time, permanent
Attractive salary recognising skills and experience
Immediate start preferred | Applications close Friday 25 September 2026
Lead marketing across a prestigious UK and Australian university campus network in India
ECA Group is expanding its network of international UK and Australian university branch campuses across India, beginning with Birkbeck, University of London in Bengaluru.
We’re looking for an experienced marketing leader to build university brands, drive student demand and support new campus launches. This is an opportunity to shape marketing across a growing network, combining strategic leadership with hands-on delivery.
Based at the Birkbeck Bengaluru campus, you’ll initially lead three marketing managers, one for each brand, plus support staff. You’ll work closely with university partners, recruitment teams and external agencies, with regular travel within India as the network grows.
You’ll report to the CEO, India Branch Campuses, with a functional reporting line to the Director Marketing, ECA Group.
What you’ll lead
- Develop and deliver marketing and brand strategies that support each campus’s growth.
- Lead integrated campaigns across digital, social media, events, PR and student engagement, generating quality enquiries and supporting enrolment growth.
- Lead and develop campus marketing managers and support staff.
- Manage marketing relationships and brand approvals with university partners.
- Support new campus launches, building market awareness and distinctive positioning.
- Manage marketing budgets, external agencies, website performance and campaign reporting.
- Work with recruitment and admissions teams to improve enquiry-to-enrolment conversion.
- Establish consistent marketing processes, CRM practices and reporting, maintaining university brand standards and regulatory compliance.
What you’ll bring
- At least 10 years’ experience in higher education marketing or student recruitment, including senior leadership experience.
- University sector experience and experience launching or growing education brands in India are essential.
- A track record of leading marketing teams across multiple sites, campuses or markets.
- Strong capability in brand strategy, digital marketing, lead generation, CRM and performance measurement.
- Experience managing budgets, agencies and senior stakeholder relationships.
- A strong understanding of India’s higher education market and how students and families choose a university.
- A bachelor’s degree in Marketing, Communications, Business or a related discipline. A postgraduate qualification is desirable.
Experience with international university brands, campus launches and multi-campus education businesses will be highly regarded.
What we offer
- The opportunity to shape marketing across a growing international university campus network.
- Leadership of an initial team of three marketing managers, one for each brand, plus support staff.
- Close collaboration with senior ECA leaders and university partners.
- A full-time, permanent position based at the Birkbeck Bengaluru campus.
- An attractive salary recognising your skills and experience.
Apply
Submit your CV through LinkedIn, highlighting your university sector experience, your contribution to launching or growing education brands in India, and your leadership of marketing teams.
Applications close Friday 25 September 2026. An immediate start is preferred.
Click on Apply to know more.
