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Company Description : The Cocktail Story is a 360° marketing agency dedicated to the alco-bev industry, creating integrated brand experiences that connect beverage brands, hospitality partners, and consumers. Founded in 2019, the agency operates from New Delhi, Mumbai, Bengaluru, and Hyderabad with in-house production and a strong pan-India execution network. Its expertise spans creative & design, retail strategy, production, and activations & experiences, delivering end-to-end campaigns from shelf to sip. The Cocktail Story collaborates with leading alco-bev brands across India, blending strategy, storytelling, and seamless execution. At its core, the agency focuses on building culture, championing bartenders as key influencers and elevating their craft through curated platforms and experiences.
Head of Marketing – Events & Experiential Marketing
Location: Delhi NCR
Industry: Events, Experiential Marketing, Brand Activations & Integrated Marketing
About the Role
We are looking for a dynamic and result-oriented Head of Marketing to lead our marketing strategy, drive business growth, strengthen client relationships, and expand our presence in the events and experiential marketing industry.
The ideal candidate will have a strong understanding of brand experiences, integrated marketing, BTL activations, and event-led campaigns, along with proven expertise in business development, client acquisition, revenue generation, and team leadership.
Key Responsibilities
1. Marketing Strategy & Business Growth
- Develop and execute marketing strategies aligned with the company's business objectives.
- Identify new market opportunities and create strategies to drive sustainable business growth.
- Strengthen the company's market positioning within the events and experiential marketing industry.
- Track industry trends, competitor activities, and emerging marketing opportunities.
2. Business Development & Revenue Generation
- Drive new client acquisition and build a strong pipeline of prospective clients.
- Identify business opportunities across experiential marketing, BTL activations, corporate events, product launches, exhibitions, and brand campaigns.
- Develop and execute strategies to achieve revenue and business growth targets.
- Build relationships with brand managers, marketing heads, corporate decision-makers, and key industry stakeholders.
- Lead business pitches, prepare proposals, and develop commercial recommendations.
- Explore upselling and cross-selling opportunities within existing accounts.
3. Client Relationship Management
- Build and maintain long-term relationships with key clients and strategic partners.
- Understand client objectives and translate them into effective marketing solutions.
- Lead client meetings, presentations, negotiations, and business reviews.
- Ensure high levels of client satisfaction, retention, and repeat business.
4. Brand Solutions & Integrated Marketing
- Collaborate with creative, strategy, design, and operations teams to develop innovative brand experiences.
- Drive integrated marketing solutions across events, experiential campaigns, BTL, and brand activations.
- Ensure proposals and creative solutions align with client objectives, brand guidelines, and commercial expectations.
- Contribute to the development of impactful pitches and customized brand solutions.
5. Team Leadership & Development
- Lead, mentor, and develop the marketing and business development team.
- Set clear goals, monitor performance, and ensure accountability for business targets.
- Build a collaborative, performance-driven work culture.
- Coordinate with client servicing, creative, production, operations, and finance teams to ensure seamless delivery.
6. Commercial & Financial Management
- Develop business plans, revenue forecasts, and growth projections.
- Monitor sales pipelines, conversion rates, account growth, and revenue performance.
- Work closely with finance and operations teams to ensure commercial viability and project profitability.
- Support pricing strategies, budgeting, negotiations, and commercial decision-making.
7. Project Oversight & Cross-Functional Collaboration
- Provide strategic oversight for major client pitches and high-value projects.
- Ensure marketing commitments are aligned with operational capabilities and delivery timelines.
- Collaborate with internal teams to maintain quality, efficiency, and client satisfaction.
- Proactively address business challenges and identify opportunities for process improvement.
Desired Skills
- 5–8 years of relevant experience in marketing, business development, client servicing, or brand solutions.
- Strong experience in an events, experiential marketing, advertising, or integrated marketing agency.
- Proven track record of new client acquisition, revenue generation, and business growth.
- Strong understanding of experiential marketing, BTL activations, brand launches, corporate events, and integrated campaigns.
- Established network among brands, corporates, and marketing decision-makers.
- Excellent communication, presentation, negotiation, and relationship management skills.
- Strong commercial acumen, strategic thinking, and leadership capabilities.
- Experience managing teams, business targets, and multiple stakeholders.
- Proficiency in PowerPoint, Excel, CRM platforms, and business reporting tools.
Key Competencies
- Strategic Marketing & Business Planning
- Business Development & Lead Generation
- New Client Acquisition & Revenue Growth
- Client Relationship Management
- Brand Experiences & Integrated Marketing
- Commercial Negotiation & Financial Acumen
- Team Leadership & Performance Management
- Stakeholder Management
- Presentation & Pitch Development
- Problem-Solving & Decision-Making
Key Performance Indicators (KPIs)
- Achievement of annual revenue and business growth targets.
- New client acquisition and successful pitch conversions.
- Growth and retention of existing client accounts.
- Development of a strong and sustainable business pipeline.
- Improvement in profitability and commercial performance.
- Client satisfaction and long-term business relationships.
- Team performance and achievement of business objectives.
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