Decorpot
Website:
decorpot.com
Job details:
About This Job
Decorpot
Location: Bengaluru, Karnataka, India
Work Mode: On-site
Industry: Interior Design
Job Description
Job Description – Head of Growth Marketing
Location: Bengaluru
Employment Type: Full-Time
About The Company
Decorpot is a vertically integrated home interior design and manufacturing company serving the mid-to-premium residential segment across 20+ cities in India. With a strong operational backbone, in-house manufacturing, and rapid expansion plans, the company is scaling both its core interiors business and adjacent retail verticals.
Role Overview
We are looking for a strategic and data-driven Head of Performance Marketing / Associate Director – Performance Marketing to lead and scale the company’s digital growth engine across Meta, Google, Programmatic, and emerging performance channels.
This leadership role will drive media strategy, attribution systems, AI-native marketing operations, conversion optimization, and team development across multiple cities. The ideal candidate combines analytical thinking, hands-on performance expertise, martech implementation experience, and strong people leadership.
Key Responsibilities
Performance Marketing Ownership
Own end-to-end performance marketing P&L.
Drive cost optimization for CPL, SQL, and conversion metrics.
Manage monthly media budgets and quarterly performance reviews.
Multi-City Growth Strategy
Develop and execute performance marketing strategies across 20+ cities.
Build scalable frameworks for city launches and recovery plans.
Identify high-potential expansion markets.
AI & Martech Enablement
Implement CAPI and server-side tracking systems.
Optimize campaigns using Advantage+, PMax, and AI-driven bidding.
Leverage AI tools for creative generation, automation, and funnel optimization.
Build WhatsApp automation and conversational AI workflows.
Team Leadership
Lead and mentor performance marketing managers and specialists.
Build a high-performing, AI-fluent marketing team.
Define hiring plans and operational processes.
Platform & Vendor Management
Manage strategic relationships with Meta, Google, attribution platforms, and martech vendors.
Evaluate and implement modern marketing technologies.
Cross-Functional Collaboration
Work closely with Sales teams on lead quality and conversion feedback loops.
Collaborate with Brand & Creative teams for campaign alignment.
Partner with Analytics teams on attribution and lead scoring frameworks.
Reporting & Analytics
Build actionable dashboards and city-level scorecards.
Monitor campaign anomalies and performance trends.
Present business insights to leadership stakeholders.
Required Qualifications
11–15 years of experience in performance marketing.
Minimum 3+ years leading a performance marketing function.
Hands-on experience managing ₹50 Cr+ annual media budgets.
Strong Expertise In
Google Ads
Meta Ads
Programmatic Advertising
Attribution & Analytics
Conversion Tracking
Marketing Automation
Proven Experience Implementing
CAPI
Server-side tracking
Advantage+
PMax campaigns
Strong understanding of AI tools and workflows in digital marketing.
Experience In Long Sales-cycle Industries Such As
Home Interiors
Real Estate
Automotive
BFSI
Premium D2C
Strong analytical and problem-solving skills.
Preferred Skills
Experience building or restructuring marketing functions.
SQL knowledge or data analysis capability.
Experience with AI-assisted marketing workflows.
Strong stakeholder management and leadership skills.
Builder mindset with operational excellence.
Why Join Us
Opportunity to lead a large-scale performance marketing function.
High-growth environment with significant business impact.
AI-first marketing infrastructure and innovation culture.
Strong leadership backing and long-term career growth path.
Potential growth into VP Marketing role.
Compensation & Benefits
Competitive fixed compensation
Performance-based variable pay
ESOPs at senior leadership level
Click on Apply to know more.