MIRAGGIO
Website:
miraggiolife.com
Job details:
About Miraggio:
Miraggio is a leading lifestyle brand known for its innovative and stylish fashion accessories, with
a special focus on premium handbags and gifting solutions. We are passionate about delivering
high-quality, trendy products that resonate with our customers’ tastes. At Miraggio, we foster a
culture of creativity, collaboration, and excellence, and are expanding our reach into the corporate
gifting space to offer bespoke, thoughtful gifting solutions to businesses. If you’re driven by results
and eager to be part of a fast-growing brand, this is the perfect opportunity for you.
Job Title: Social Media Manager
Location: Sector 56, Gurugram, India
Experience: 3-5 Years
About the Role:
Miraggio is looking for a Head of Growth (D2C) to lead our next phase of digital expansion. This role will own the end-to-end D2C P&L, drive customer acquisition at scale, strengthen retention engines, and build a premium digital experience that mirrors the brand’s identity.
A key part of this mandate will also be building and scaling a high-performing growth team across performance marketing, CRM, CRO, retention and analytics as the business expands.
Key Responsibilities
1. Own the D2C P&L
· Deliver monthly revenue targets with strong unit economics
· Set and manage AOV, CAC, LTV, CVR, ROAS benchmarks
· Forecast demand and collaborate with inventory planning, product & operations teams
2. Performance Marketing Leadership
· Scale paid media (Meta, Google, YouTube, Affiliates)
· Drive efficient CAC and channel profitability
· Build full-funnel strategies - from awareness to conversion to retention
· Run fast-paced creative and audience experiments
3. Website & Conversion (CRO)
· Own the complete Shopify experience
· Improve CVR through UX, landing pages, A/B testing
· Ensure the website reflects Miraggio’s premium brand aesthetic
· Deploy analytics tools (heatmaps, funnel trackers)
4. CRM, Loyalty & Retention
· Build lifecycle journeys across Email, WhatsApp, Push, SMS
· Drive strong repeat rates and customer engagement
· Build sophisticated segmentation frameworks
5. Data, Analytics & Insights
· Build dashboards for growth KPIs
· Run cohort analyses; monitor LTV, CAC, retention curves
· Use insights to iterate on funnels, product mixes, and campaigns
6. Category & Launch Strategy
· Lead D2C-first launches for new categories
· Plan full-funnel launch strategies & gifting calendars
· Build scalable playbooks with brand & creative teams
7. Team Building & Leadership
· Hire, structure, and scale a high-performance growth team
· Build capabilities across performance marketing, CRM, CRO, analytics, content testing
· Mentor team members and set up clear KPIs & review rhythms
8. Cross-Functional Collaboration
· Work closely with Brand, Design, Product, Operations, CRM & Retail
· Drive storytelling x performance synergy with creative teams
Requirements & Skills
· 6-10 years of experience in D2C growth, performance marketing, analytics, or e-commerce
· Proven experience scaling D2C revenue meaningfully
· Strong analytical and creative instincts
· Hands-on with performance channels, CRO, website optimisation and CRM
· Experience building and mentoring teams
· Bias for action, experimentation, and rapid problem-solving
· Exposure to fashion/beauty/lifestyle categories is a plus
Click on Apply to know more.