Website:
srinivasaservices.com
Job details:
HEAD - GROWTH & MARKETING
Job Summary: Accountable for identifying new growth opportunities and managing new business growth
Key Responsibilities:
- Responsible for developing and implementing Core+ and ++ growth strategies which includes identifying new growth opportunities and managing new business growth for a key market segment or in a specified region or channel.
- Uses market and competitor research and local market knowledge to identify and prioritize marketing product segment opportunities. Guides strategic framework development for evaluation of identified opportunities using Design Thinking guidelines.
- Formulation / execution of go to market strategies for all new line of products.
- Set clear growth targets and key performance indicators (KPIs) for different departments for new initiatives/BD products.
- Collaborates with Marketing, Sales Management and New Business Development Specialists to manage the analysis, measurement, and tracking of market sales potential.
- Promote a culture of innovation within the dealership, encouraging new ideas and initiatives for product development and new launches.
- To coach and mentor execution level teams in Sales function
- Engage with internal as well as external organization to execute projects, managing resources, budget, and involved complexities.
- Participate in Growth workshops (regional / those conducted by BOD HO teams) identify the new application to apply the solutions / launches in new segments and grow the markets (look at customers beyond legacy customers / B2B customers).
- Formulate comprehensive marketing plans to promote the overall dealership’s products and services in Core, Core+ and Core++ business.
- Maintain good customer relationship.
Qualifications and Competencies
- Growth Mindset: The ability to think creatively and develop innovative sales and marketing campaigns that stand out in the market.
- Integrates Customer Perspective - Incorporates an understanding of the customers' perspective on our products to meet their needs and increase revenue.
- Articulating Value Proposition - Interprets internal and external needs of high value key customers, explains, and demonstrates products, solutions, and services to meet customer's specific needs to differentiate against competition.
- Budget Management: Skill in allocating resources effectively, managing budgets for new growth initiatives, and optimizing return on investment.
- Thought Leadership - Demonstrates independence and insightfulness through objectively approaching problems with creativity and appropriate development and use of frameworks.
- Marketing Proficiency: Expertise in developing and executing comprehensive marketing campaigns across various channels, including digital and traditional media.
- Customer focus - Building strong customer relationships and delivering customer-centric solutions.
- Financial acumen - Interpreting and applying understanding of key financial indicators to make better business decisions.
- Communicates effectively - Developing and delivering multi-mode communications that convey a clear understanding of the unique needs of different audiences.
- Demonstrates Motivation and Sense of Ownership - Feels and projects a high degree of motivation and sense of ownership for the project outcomes and the success of the Business
Education, Licenses, Certifications:
Qualification: University or college degree in the field of Sales or Marketing, Technical or related subject required
MBA degree in Sales & Marketing required.
Experience:
Min 10 - 15 years of Sales experience, aftermarket sales experience and business development added advantage. Team handling experience
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