The Experience Co.
Website:
theexperience.co
Job details:
About Us:
Experience Co. builds the operational infrastructure behind creator-led group travel. Creators bring their audience. We bring everything else — pricing, payments, production, quality control, and an AI layer built on 12 years of institutional knowledge.
We run three brands. BHX is a creative residency for women founders. Bucketlist is high-energy adventure travel. And creator editions are experiences hosted by creators for their communities — priced at ₹1.2–2.5L per person, 8–16 travelers per group, across destinations like Japan, Bali, Jordan, Lombok, and Thailand.
We are not a travel agency. We are not a content company. We are an infrastructure company that sits between a creator with an audience and a ground operator with a product. When both sides plug into our system, seats fill, trips happen, and everyone makes money.
The thesis: 20 exceptional people, multiplied by AI, running 1,000 creator experiences a year. That's where we're going.
So what is this role?
Growth. But not the kind where you write blog posts and track impressions.
We don't have a demand problem. Editions regularly see 80–120 people raise their hand. The problem is conversion. Not enough of those hands turn into paid tickets. The gap between "I'm interested" and "I've paid ₹2L" is where this role lives.
You own the full pipeline. From the moment someone applies to the moment they've made payment. That means you look at a portfolio of 10–15 live editions at any time and decide where to push, where to hold, and where to change the price.
You manage sales callers and make sure their calls convert, not just happen.
You run experiments on WhatsApp nudges, email sequences, and payment flows.
You work with the performance marketing lead to allocate ad budget based on what actually needs to sell this week.
You direct a creative producer who manages the design team — telling them what assets you need, when, and why.
You're measured on tickets sold and seats filled. Not reach. Not engagement. Revenue.
What AI-native means here
Our Slack bot writes marketing copy at 90% accuracy. A signals page tells the team which editions to prioritize — algorithmically. WhatsApp support runs on AI. The founder vibe-codes internal tools that the engineering team reviews and ships.
We're not looking for someone who "wants to explore AI." We're looking for someone who already works this way. You've built a workflow where AI does the first pass — on funnel analysis, on copy, on experiment design — and you do the judgment. You use Claude or ChatGPT the way previous generations used Excel: it's just how you think.
If you can't describe a specific AI workflow that's changed how you operate, this isn't the role.
What you'll do
Own the conversion pipeline end to end. Interested applicant to paid ticket. Every lever between those two points is yours.
Manage two sales callers. Listen to calls, improve scripts, diagnose when call-to-payment drops, and fix the system — not just the people.
Run 4–5 funnel experiments per month. WhatsApp copy tests, email urgency nudges, payment flow changes, landing page tweaks. Hypothesize, measure, learn, repeat.
Make portfolio-level decisions. Which edition gets the ad spend this week? Which one needs a pricing adjustment? Which one triggers the 14-day kill switch? You call it.
Direct the creative producer. They manage the design and distribution team. You tell them what the business needs and when. They make it happen.
Build a system where fill rates are predictable. Not a weekly surprise. A number you can forecast, explain, and improve.
What you bring
You've owned a conversion funnel — not the top, the messy middle and the close. You know what it feels like when the numbers aren't moving and you have to figure out why.
You've managed a small team. Even 2–3 people. You made them better, not just busier.
You think in revenue. Tickets sold, cost per acquisition, fill rate by edition. Not impressions, not vanity metrics.
You've run real experiments with real measurement. You can tell me the conversion rate before and after, and what you changed.
You're comfortable with imperfect data. You make decisions anyway, then adjust.
What we don't care about
MBA or no MBA. Agency or startup. B2C or B2B. The label doesn't matter. Whether you've closed the gap between interest and revenue — that matters.
A polished resume. We'd rather see a Loom video of you walking through a funnel you fixed than a PDF with "results-oriented" in the summary.
Years, exactly. If you've done this in 3 years, great. If it took 8, also great. The capability is what counts.
How to apply
You'll have a 10-minute conversation with our AI screener. It asks real questions about how you'd solve real problems. No cover letters. No "dear hiring manager." If it's a good fit, you'll book a call with the founder.
Click on Apply to know more.