Website:
drinkbubz.com
Job details:
Company Description Bubz Functional Beverages Private Limited is a new-age beverage company creating India’s next generation of better-for-you sodas. Its flagship brand, Bubz, delivers “Real Soda. Unreal Benefits.” with 6g of prebiotic fiber per 250ml slim can, zero added sugar, no preservatives, and no artificial colours, naturally sweetened with monk fruit and erythritol. The current range includes Classic Cola, Lemon Lime, Citrus Orange, and Strawberry, designed for conscious consumers such as Gen Z, young professionals, and fitness enthusiasts. Bubz uses a D2C, quick commerce, and modern trade strategy to reach consumers where they already shop, supported by premium packaging that suits an active lifestyle. The company aims to make functional drinks mainstream in India—keeping them cool, social, and aspirational without compromises or gimmicks.
Role Description The Head of Growth is a full-time, on-site role based in Mumbai, responsible for driving sustainable revenue growth and brand expansion for Bubz across digital and offline channels. This role oversees growth marketing strategy, performance campaigns, funnels, and experimentation to optimize customer acquisition, retention, and lifetime value. The Head of Growth collaborates closely with sales, business development, product, and marketing teams to align growth initiatives with market positioning and channel priorities such as D2C, quick commerce, and modern trade. Day-to-day responsibilities include setting growth targets, managing budgets, analyzing data and consumer insights, leading A/B tests and growth experiments, and reporting on key metrics and ROI to leadership. The role also involves building and mentoring a high-performing growth team, identifying new partnerships and distribution opportunities, and shaping the overall go-to-market roadmap.
Qualifications
- Strong expertise in growth marketing, including performance marketing, funnel optimization, and data-driven decision-making.
- Proven experience in customer acquisition across D2C, quick commerce, and modern trade channels, with a focus on CAC and LTV.
- Hands-on growth hacking capabilities, including rapid experimentation, A/B testing, and conversion rate optimization.
- Demonstrated success in sales and commercial execution, including managing key accounts and driving revenue targets.
- Business development skills to identify, negotiate, and manage strategic partnerships and new distribution opportunities.
- Strong analytical skills, proficiency with analytics and marketing tools (e.g., GA, ad platforms, CRM), and comfort with dashboards and reporting.
- Experience in FMCG, beverages, or consumer brands is highly beneficial, especially in high-growth or startup environments.
- Excellent communication, stakeholder management, and team leadership skills, with the ability to work cross-functionally.
- Bachelor’s or Master
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