TheHealthFactory
Website:
thehealthfactory.in
Job details:
Location- MumbaiReporting To- Founder / Leadership Team
About The Health FactoryThe Health Factory is building a modern food brand focused on creating healthier, better-for-you products without compromising on taste. As we scale across channels and geographies, we are looking for a strong General Trade leader who can help build distribution, drive execution excellence, and create scalable GT systems across India.
Role OverviewThe Head of General Trade will be responsible for driving the company’s offline sales growth across traditional trade channels. The role will focus on owning the P&L for General Trade, expanding distribution, building strong channel partnerships, improving market execution, and creating scalable GTM systems for long-term growth.
This role requires someone who combines strong execution capability with strategic thinking, and has experience building and scaling FMCG brands in General Trade.
Key Responsibilities
Business Growth & Strategy- Own the complete General Trade P&L for The Health Factory.
- Lead the overall General Trade strategy for The Health Factory across regions and markets.
- Drive primary and secondary sales growth while ensuring sustainable and profitable expansion.
- Be responsible for revenue growth, profitability, trade spends, margins, and overall channel health within the GT business.
- Identify new market opportunities, regional priorities, and expansion plans.
- Build annual, quarterly, and monthly GT business plans aligned with company goals.
Distribution & Market Expansion- Build and strengthen distributor, super-stockist, and retail networks across India.
- Increase numeric and weighted distribution across key markets.
- Ensure strong outlet coverage, route productivity, and market penetration.
- Drive expansion into new towns, cities, and high-potential geographies.
Market Execution Excellence- Ensure strong on-ground execution across visibility, merchandising, activations, and retailer engagement.
- Improve secondary sales tracking and in-market execution systems.
- Monitor stock movement, availability, and market hygiene.
- Ensure effective implementation of trade schemes and channel programs.
Team Leadership- Lead and manage the General Trade function across India, with all regional and field GT teams reporting into this role.
- Build, lead, and mentor a high-performing General Trade sales team across geographies.
- Ensure strong discipline, accountability, ownership, and execution standards across the GT organization.
- Create robust review mechanisms, KRAs, reporting structures, and performance management systems.
- Drive a culture of integrity, transparency, and operational excellence across teams and channel partners.
- Support capability building and coaching for regional and field sales teams.
Cross-functional Collaboration- Work closely with Marketing, Supply Chain, Finance, and Operations teams to ensure seamless execution.
- Partner with marketing teams on trade activations, launch plans, and visibility initiatives.
- Coordinate with supply chain teams to improve fill rates and inventory management.
Commercial & Operational Discipline- Ensure healthy distributor ROI and commercial sustainability.
- Monitor collections, claims, trade spends, and scheme effectiveness.
- Drive data-led decision making through sales analytics, forecasting, and reporting.
- Build scalable systems and processes for long-term GT growth.
What We’re Looking For- 8–15 years of experience in FMCG sales, with significant exposure to General Trade.
- Strong experience in building and scaling distribution networks.
- Proven track record of driving sales growth across multiple regions.
- Experience working with emerging or fast-growing consumer brands is preferred.
- Strong leadership, execution, negotiation, and relationship management skills.
- Ability to operate in a fast-paced, entrepreneurial environment.
- Data-driven mindset with strong commercial understanding.
Success in This Role Would Look Like- Strong growth in GT sales, profitability, and distribution reach.
- Improved market visibility and retailer engagement.
- High-quality distributor partnerships and execution standards.
- Scalable sales systems and review mechanisms.
- Strong, motivated, and accountable GT sales team.
- Sustainable and profitable offline channel growth.
Click on Apply to know more.