aló
Website:
teamalo.com
Job details:
Role Overview
We are looking for an experienced Head of Digital Performance Marketing to lead digital acquisition, performance marketing strategy, and growth initiatives across multiple brands and industries.
This role will be responsible for driving scalable customer acquisition and revenue growth through data-driven digital campaigns, while also playing a key role in new client acquisition, strategic pitching, and business growth initiatives.
The ideal candidate will combine strategic thinking, hands-on performance marketing expertise, and strong leadership capabilities to build high-performing digital marketing systems and guide both internal teams and client strategies.
Key Responsibilities
Digital Performance & Growth Strategy
- Develop and execute a comprehensive digital performance marketing strategy across paid media, SEO, and growth channels
- Design full-funnel customer acquisition strategies to drive leads, conversions, and revenue growth
- Identify scalable opportunities for growth across digital channels and emerging platforms
Paid Media Leadership
- Lead paid acquisition campaigns across Google Ads, Meta Ads, LinkedIn Ads, YouTube, Display, and programmatic platforms
- Manage large-scale marketing budgets and ensure optimal allocation for maximum ROI and ROAS
- Oversee campaign structure, targeting strategy, creative testing, and conversion optimization
New Client Acquisition & Pitching
- Participate in new business pitches and client acquisition initiatives
- Create and present strategic pitch decks and digital marketing proposals
- Develop comprehensive digital growth strategies tailored to prospective clients
- Work closely with leadership and sales teams to convert opportunities into long-term partnerships
Strategic Planning & Internal Collaboration
- Support internal teams in developing data-driven marketing strategies and campaign roadmaps
- Guide campaign planning, execution frameworks, and performance optimization across accounts
- Collaborate with creative, analytics, CRM, and product teams to ensure seamless execution of strategies
Campaign Execution & Performance Optimization
- Ensure successful execution of campaigns across channels with continuous optimization
- Implement A/B testing frameworks for creatives, landing pages, and audience targeting
- Monitor and optimize key performance metrics including CPL, CPA, CAC, ROAS, and conversion rates
Analytics & Reporting
- Build and maintain performance dashboards and reporting systems
- Leverage tools such as GA4, GTM, Looker Studio, Power BI, and attribution platforms
- Translate campaign performance data into actionable insights for leadership and clients
Marketing Technology & Automation
- Oversee the marketing technology stack including CRM systems, marketing automation tools, and attribution platforms
- Implement automation and AI-driven tools to improve campaign performance and operational efficiency
Team Leadership
- Lead and mentor a team of performance marketers, analysts, and campaign managers
- Establish clear performance goals and KPIs for the team
- Foster a culture of innovation, experimentation, and data-driven decision-making
Key Skills & Experience
- 7–10 years of experience in digital marketing, performance marketing, or growth strategy
- Proven track record of managing large digital advertising budgets and delivering strong ROI
- Strong expertise in Google Ads, Meta Ads, LinkedIn Ads, and programmatic advertising
- Experience creating strategic pitch decks and presenting marketing strategies to clients
- Strong understanding of marketing analytics, attribution modeling, and campaign optimization
- Excellent stakeholder communication and client presentation skills
- Experience leading and mentoring marketing teams
Preferred Experience
- Experience working with multi-location brands across healthcare, education, retail, or e-commerce
- Familiarity with AI-powered marketing tools and automation platforms
- Experience managing agency-client relationships and strategic marketing initiatives
Click on Apply to know more.