HappieHire
Website:
happiehire.com
Job details:
POSITION: DESIGN HEAD – KITCHEN SALES & OPERATIONS
Department: Kitchen, Wardrobe & Interior Solutions (KCD)
Role Level: Senior Management / Department Head
Reporting To: Business Head / Director
ROLE OBJECTIVE:
To provide strategic leadership across Kitchen Design, Sales, Project Execution and Operations, ensuring design excellence, revenue growth, operational efficiency, customer satisfaction and profitability.
The Design Head is responsible for driving the complete business cycle—from customer engagement, design conceptualisation and sales conversion to technical approvals, manufacturing coordination, installation and final project handover.
The role also focuses on strengthening design standards, improving team productivity, streamlining operational processes and delivering a consistent luxury customer experience.
KEY ROLES & RESPONSIBILITIES:
1. Design Leadership & Creative Direction
- Lead and oversee the kitchen, wardrobe and cabinetry design teams across locations.
- Establish design standards aligned with the company's luxury brand positioning.
- Ensure innovative, functional, aesthetically refined and technically feasible design solutions.
- Review and approve critical designs, layouts, material specifications and technical drawings.
- Standardise design presentations, quotations, material selections and customer proposals.\
- Guide designers on space planning, ergonomics, finishes, hardware, appliances and detailing.
- Ensure consistency between approved designs, manufacturing specifications and final execution.
- Drive continuous improvement in design quality, detailing and product development.
2. Kitchen Sales & Business Development
- Drive kitchen and wardrobe sales performance across stores and business channels.
- Establish sales targets and monitor performance against revenue objectives.
- Support sales teams in converting high-value and complex customer enquiries.
- Participate in strategic client meetings, design presentations and commercial discussions.
- Monitor enquiry pipelines, design-to-quotation turnaround times and conversion ratios.
- Identify opportunities for upselling premium materials, accessories, appliances and value-added solutions.
- Coordinate with store managers and sales leadership to improve customer engagement and conversion.
- Develop strategies to increase average order value, sales productivity and overall business profitability.
3. End-to-End Project Operations:
- Oversee the complete project lifecycle from order confirmation to installation and handover.
- Ensure smooth coordination between design, sales, factory, procurement, logistics and installation teams.
- Monitor project timelines, execution milestones and customer commitments.
- Ensure accurate and timely release of approved production drawings, BOMs and technical specifications.
- Review operational challenges and implement corrective actions to minimise delays and rework.
- Monitor site readiness, installation schedules and project completion status.
- Establish clear accountability and communication across all project stakeholders.
- Ensure projects are delivered within committed timelines, approved specifications and quality standards.
4. Manufacturing & Technical Coordination:
- Act as a key interface between the front-end design teams and manufacturing operations.
- Ensure designs are technically validated before release for production.
- Coordinate with factory teams on material feasibility, hardware selection, construction methods and production constraints.
- Establish standard procedures for technical approvals and manufacturing handovers.
- Minimise production errors arising from incorrect measurements, design discrepancies or incomplete information.
- Support resolution of technical issues during manufacturing and installation.
- Drive improvements in manufacturability, product quality and production efficiency.
5. Team Leadership & Performance Management:
- Lead, mentor and develop designers, design managers and operational coordinators.
- Define KRAs, KPIs, performance expectations and individual accountability.
- Conduct regular design reviews, sales performance evaluations and operational meetings.
- Identify skill gaps and implement structured training and development programmes.
- Improve team productivity, design accuracy, customer engagement and sales conversion.
- Promote collaboration between front-end sales, design and back-end operations.
- Build a high-performance culture focused on ownership, quality and timely execution.
6. Customer Experience & Escalation Management:
- Ensure a premium and consistent customer experience throughout the design and execution journey.
- Manage critical customer escalations relating to design, quality, timelines and project execution.
- Establish effective communication between customers, store teams and operational departments.
- Ensure customer commitments are realistic, documented and operationally achievable.
- Drive timely resolution of complaints, installation snags and post-handover concerns.
- Strengthen customer satisfaction, referrals and long-term brand loyalty.
7. Process Standardisation & Digital Transformation:
- Develop and implement standard operating procedures across design, sales and project operations.
- Drive adoption of design software, quotation systems, ERP platforms and digital workflows.
- Standardise design documentation, technical drawings, BOM generation and production handover processes.
- Improve integration between design, pricing, manufacturing and project tracking systems.
- Identify opportunities for automation to reduce manual intervention and operational errors.
- Establish structured reporting dashboards for sales, design productivity and project execution.
- Ensure accurate data management, documentation and process compliance across locations.
8. Cost Control, Pricing & Profitability:
- Collaborate with Finance and commercial teams to ensure accurate costing and approved pricing structures.
- Review design feasibility against project budgets and profitability objectives.
- Monitor cost implications arising from design modifications, material changes and execution errors.
- Identify opportunities to optimise material utilisation and reduce wastage.
- Minimise financial losses resulting from rework, production rejection and installation defects.
- Support margin improvement through efficient design solutions and operational controls.
- Ensure adherence to approved commercial policies and authorisation processes.
9. Quality Assurance & Execution Excellence:
- Establish design and execution quality benchmarks for kitchens, wardrobes and cabinetry.
- Ensure compliance with approved materials, finishes, hardware and technical specifications.
- Coordinate with quality teams to reduce manufacturing defects and installation rejections.
- Implement preventive measures based on recurring customer complaints and operational issues.
- Conduct periodic reviews of completed projects to identify opportunities for improvement.
- Drive a right-first-time approach across design, production and installation
10. Strategic Planning & Business Growth:
- Work closely with senior management to develop business strategies and annual operating plans.
- Identify market trends, customer preferences and emerging opportunities in premium kitchen and wardrobe solutions.
- Support new product launches, showroom display planning and product portfolio development.
- Evaluate operational capabilities required for business expansion.
- Drive cross-functional initiatives to improve revenue, profitability, service standards and execution capacity.
- Provide management with periodic reports on business performance, operational challenges and improvement initiatives.
KEY PERFORMANCE INDICATORS (KPIs):
- Performance Area
- Key Measurement
- Sales Performance
- Revenue achievement, sales growth and order conversion
- Design Productivity
- Design turnaround time, output and approval efficiency
- Project Delivery
- On-time production release, installation and handover
- Design Quality
- Design accuracy, technical compliance and revision rates
- Operational Efficiency
- Reduced rework, escalations and project delays
- Profitability
- Margin improvement, cost optimisation and wastage reduction
- Customer Satisfaction
- Complaint resolution, feedback and customer experience
- Team Performance
- Individual KPIs, productivity and skill development
- Process Compliance
- SOP adherence, documentation accuracy and system adoption
- Cross-Functional Coordination
- Effective design-to-production handover and issue resolution
LEADERSHIP ACCOUNTABILITY:
- The Design Head – Kitchen Sales & Operations holds overall responsibility for aligning Design Excellence, Sales Performance, Manufacturing Readiness and Operational Execution into one integrated business function.
The primary objective is to ensure:
- ZERO GAP between customer commitments, design intent, technical specifications, manufacturing output and final project delivery.
- The position requires strong commercial understanding, creative leadership, technical expertise, operational discipline and the ability to manage cross-functional teams while maintaining the highest standards of luxury design and customer experience.
Software skills: SketchUp, AutoCAD, Coohom
Click on Apply to know more.
