Cloutflow
Website:
cloutflow.com
Job details:
Location: Gurugram
Function: Talent Management
Experience: Relevant experience in the creator economy, influencer marketing, talent management, or creator partnerships
About Backstage
Backstage is Cloutflow’s talent management vertical, built to discover, represent, grow, and commercialise some of India’s most promising digital creators.
Cloutflow works with leading brands and agencies across India, giving Backstage’s creators access to a strong ecosystem of brand partnerships, campaign opportunities, strategic guidance, and long-term career development.
We are now looking for a Head of Creator Acquisition to build and lead the function responsible for identifying and onboarding the next generation of high-potential creators.
The Role
This is not a traditional recruitment role.
You will be responsible for understanding the creator ecosystem, identifying creators who are growing rapidly or have the potential to break out, building strong relationships with them, and convincing the right talent to join Backstage.
You will also build and manage a team of creator acquisition professionals, establish acquisition processes, create category-wise talent pipelines, and ensure that Backstage consistently signs high-quality and commercially relevant creators.
Key ResponsibilitiesBuild and Lead the Creator Acquisition Team
- Build, train, and manage a high-performing team of creator scouts and acquisition managers.
- Define individual and team-level acquisition targets.
- Create processes for creator discovery, outreach, relationship management, negotiation, and onboarding.
- Review pipelines and ensure consistent movement from discovery to signed talent.
- Develop scripts, pitch materials, outreach strategies, and operating playbooks for the team.
Identify High-Potential Creators
- Track emerging trends, formats, platforms, categories, and creator communities.
- Identify creators who are currently growing rapidly or have strong breakout potential.
- Evaluate creators based on content quality, audience relevance, engagement, consistency, brand suitability, commercial potential, and long-term scalability.
- Build category-specific pipelines across entertainment, lifestyle, fashion, beauty, gaming, technology, finance, fitness, food, regional content, and other relevant segments.
- Develop a strong understanding of which creators brands and agencies are likely to demand in the future.
Build Creator Relationships
- Build genuine, long-term relationships with creators, managers, and key stakeholders in the creator ecosystem.
- Understand each creator’s ambitions, challenges, commercial expectations, and career goals.
- Position Backstage as a strategic career partner rather than only a brand-deal manager.
- Maintain relationships with high-potential creators even when they are not immediately ready to sign.
- Represent Backstage at creator events, industry gatherings, platform programmes, and networking opportunities.
Acquire and Onboard the Right Talent
- Pitch Backstage’s value proposition to prospective creators.
- Lead commercial and contractual discussions with creators and their representatives.
- Ensure that the company signs creators who fit Backstage’s strategic and commercial priorities.
- Coordinate with legal, talent management, creator growth, operations, and revenue teams during onboarding.
- Create a structured handover process from acquisition to the assigned talent manager.
- Ensure newly signed creators have clear expectations regarding representation, revenue opportunities, growth support, and ways of working.
Build a Data-Driven Acquisition Function
- Track creator pipelines, conversion rates, outreach performance, category coverage, and signing timelines.
- Build a creator-scoring framework to prioritise acquisition efforts.
- Analyse why creators accept or reject Backstage’s representation proposal.
- Monitor signed talent performance to improve future acquisition decisions.
- Work with Cloutflow’s technology and data capabilities to identify emerging creators ahead of the wider market.
What Success Looks Like
- A strong creator acquisition team is built and operating with clear targets and accountability.
- Backstage develops a consistent pipeline of high-potential creators across priority categories.
- The company signs creators who generate meaningful brand interest and long-term commercial value.
- Creator acquisition decisions are driven by both cultural relevance and commercial intelligence.
- Backstage becomes one of the most trusted and desirable talent management companies for creators in India.
Ideal Candidate
- Relevant experience in the creator economy, influencer marketing, talent management, creator partnerships, media, entertainment, or digital content.
- Strong understanding of creators, social media platforms, internet culture, and emerging content trends.
- Demonstrated ability to build relationships with creators and influence senior stakeholders.
- Experience managing or building a team.
- Strong judgement regarding creator potential, brand fit, and commercial viability.
- Excellent communication, negotiation, and relationship-management skills.
- Comfortable working with targets, pipelines, conversion metrics, and performance reviews.
- Highly networked within the creator, influencer marketing, media, or entertainment ecosystem.
- Entrepreneurial, persistent, culturally aware, and capable of operating in a fast-growing organisation.
Preferred Backgrounds
Candidates may have previously worked in:
- Creator or talent management companies
- Influencer marketing agencies
- Social media platforms
- Digital media or entertainment companies
- Creator partnerships or artist relations teams
- Influencer-led businesses or creator networks
Why Join Backstage
- Build the creator acquisition function from the ground up.
- Lead a team and directly shape Backstage’s talent roster.
- Work within Cloutflow’s established brand, agency, data, and technology ecosystem.
- Identify and sign creators who could become the next major names in India’s creator economy.
- Play a defining role in building one of India’s largest talent management companies.
Click on Apply to know more.